Inkjet & Digital Printing
New Smart Shop solution from Durst offers customers more flexibility and creativity in packaging production
Wednesday 26. August 2020 - The online shop needed to entail concentrated expert knowledge and offer customers fair prices. Durst was a professional partner who accompanied us on this journey in a goal-oriented, reliable and competent manner, Ursula Hage, Managing Director, Verpackungsberatung Hage GmbH & Co. KG
In 1998 Ursula Hage and her husband started their own business. Having advanced from a small two-man business to an internationally operating packaging manufacturer, Verpackungsberatung Hage GmbH & CO.KG now has almost 30 employees and an annual turnover of over 5 million. In 2011 the company began to switch to digital production and invested in plotter technology and later also in digital flatbed printers. The company supplies to a wide range of industries: furniture industry, medical and laboratory technology, tool technology, automotive industry and the food industry. The digital production facility that belongs to the company (Albfactory) specializes in packaging and displays made of cardboard and corrugated board.
“Many years ago, we were aware that digitalisation brings with it a change of times and so we had the vision of an online shop for corrugated board packaging already in 2016. Thanks to our plotter technology, we already had access to a software on which Durst had an online shop based. So with the help of Durst our online shop quickly became a hit.”
In 2019, Mrs. Hage and her husband decided to further upgrade and modernize the online shop with the new Durst Smart Shop solution to offer their customers even more flexibility and creativity in product design. The Boxitut, the new online shop, went live in March 2020.
Ursula Hage explains: “The entire menu and navigation of the Boxitut is new, you can get to the product and the order menu faster from all points. The online shop is even more user-friendly, the entire graphics have been improved and users get more inspiration through product suggestions. This makes the customer approach much more direct and thanks to Durst’s enhanced Smart Editor, the whole process is much smoother and faster.”
“In addition, customers are excited about the fact that the punch contours can be downloaded to create complete designs via the marketing department or with their own software and upload the file again during the ordering process. Furthermore, the 3D preview is an important, improved feature, which is especially crucial for the approval of the product. Another new feature is that we can define millimetre sizes during the packaging design process.”
The order data is transmitted online to the production department and processed there in a purely digital form. The well-equipped production facility, which also includes a Durst Delta 250 WT Multi-Pass UV printer using odorless ink, which is highly suited for a range of corrugated packaging, guarantees customers short delivery times and lean cost structures.
“Thanks to the upgraded online shop, we will definitely tap into new markets. More and more companies, especially young start-ups, are looking to do business over the Internet, and thats currently increasing due to Corona and minimized contact. Our digital production has given us a great advantage,” says Ms. Hage. “The data generated in the online shop can be send to production without checking – the core element of the software was crucial here.”
“We can highly recommend the company Durst and their service. Our contact people are competent, always available and have supported us professionally with the digital implementation step by step. The Boxitut is highly praised by our customers.”