Inkjet & Digital Printing

German-Based Wir Werbeideen Purchases HP Indigo WS6800 Press

Monday 09. October 2017 - German-based Wir Werbeideen, a specialised print service provider that focuses on high quality adhesive labels, has purchased an HP Indigo WS6800 press. With the new press Wir Werbeideen will be able to produce a high number of small volume print runs each day for high-end labels. The new HP Indigo WS6800 press will replace the HP Indigo WS4500 Wir Werbeideen has been running for nearly nine years.

“We see a clear trend in the production of high-end labels in small volumes,” said Jasmin Reissner, MD and marketing manager at Wir Werbeideen. “This increasing trend requires a reliable technology that can easily handle 30-40 print jobs per day, and one that is flexible enough in switching substrates quickly. The combination of HP Indigo and the finishing capabilities available, such as embossing and varnishing, is key for us to differentiate from other PSPs in the market.”
Additionally, Reissner points to the ability to print more colours and special inks, as well as the reliability of HP Indigo technology as key reasons for the purchase.
“The ILP (Inline Primer Unit) allows us to offer more materials for print production and helps us to bring out new product offerings to the market as the ILP creates a significant improvement of the color adhesion on primed materials,” Reissner continued. “Customers rely on our flexibility and consultative service for new ideas and designs in label creation. With this press, we can deliver that and more.”
The HP Indigo WS6800 Digital Press is the leading high-performance narrow-web solution from HP for labels and packaging that has already convinced many world-class brands with high productivity, versatility and advanced color management in the implementation of innovative campaigns.