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NEWSCYCLE Solutions and Zoomd partner to provide advanced search for news media websites
Monday 20. June 2016 - NEWSCYCLE Solutions has signed a partnership agreement with Zoomd, an advanced search technology company based in Tel Aviv, Israel. As a Newscycle Connect partner, Newscycle will provide Zoomds on-site search and monetization platforms to news media companies.
The Natural Language Processing (NLP) capabilities and machine-learning algorithms in Zoomds advanced search engine analyze a publishers website content based on context and match it with the users search data. The software delivers the most relevant editorial content and advertisements to each reader.
With Zoomds monetization tools, Newscycle customers can promote specific content and ads to website visitors, and offer advertisers campaign opportunities that reach a more targeted audience.
“We are excited about providing Zoomd software to our customers,” said Donna Beasley, Newscycles Director of Product Strategy, Core Technology. “Zoomds advanced platforms allow Newscycle customers to define the contents of the search directory as well as how each search result is presented. Publishers control the content through the search function, and in the process are able to gain revenues from ads and upsell opportunities.”