Pressroom

The Halo Group Debuts Multimedia Digital Pressroom

Wednesday 11. June 2014 - Media Professionals Get Inside Look into Award-winning Integrated Agency?

The Halo Group, a branding and marketing communications agency, announces the launch of their digital pressroom, providing press the latest insights into advertising and marketing communications.
“Our digital pressroom is a more efficient, real-time solution to create, manage and distribute news, engaging and connecting with industry media,” said Lara Cohn, SVP/Director of Public Relations. “Journalists now have an easily accessible, useful tool that will keep them informed about the latest Halo press releases and news, while serving as a year-round repository of information for background context and stories.”
Halo assembled their pressroom with PR Newswire’s ARC Engagement Platform, the first time this platform was utilized in a business-to-business capacity for an agency marketing campaign.
“I’m thrilled that The Halo Group has selected PR Newswire’s ARC to showcase their award-winning campaigns,” said Bev Yehuda, VP, Web Engagement at PR Newswire. “The ARC is a dynamic choice for content marketing efforts: a fully branded and responsively designed microsite, it pairs a strong multimedia focus with PR Newswire’s unparalleled distribution network. The Halo Group’s ARC will drive a highly-engaging and user-friendly experience, tailored for audiences seeking examples of their work.”
Showcasing Halo’s various award-winning campaigns, the pressroom offers media access to:
The most up-to-date information on clients, awards and campaigns?Halo’s team of branding and marketing communications experts?Global marketing trends for senior marketing executives and CMOs?Multimedia text, photo and video assets?Social media live tweets?Fully embeddable media player to download and share content?