Consumables

Very positive résumé of Heytex Fespa 2013: convincing novelties at the much-noticed fair stand

Monday 08. July 2013 - The seamless digitex heylux backlit in the 5 x 5 m lightbox was undoubtedly one of the most impressive crowd pullers at Fespa 2013 (25.-29.06.2013). But this is not the only reason why Heytex is extremely satisfied with the London trade fair. An interested public from 47 different countries visited Heytex - and the new products such as HEYTex digitex eclipse and HEYTex digitex decoflex were highly appreciated.

“We were able to generate contact details of interested people from 47 different countries. This shows that Heytex is a well-known and renowned brand for high quality sign materials worldwide”, Heytex Director Sales Print Media, Arnoud Mekenkamp, summarised the five fair days in London.
The obvious centre of the Heytex stand was the enormous 5 x 5 metre lightbox with integrated seamless premium backlit. “With this top exhibit as a crowd puller and with one of the most appealing stand designs at the fair, we sustainably proved our commitment as the premium brand”, Arnoud Mekenkamp confirmed.
The products in the focus of the visitors’ interests were in particular the brand-new HEYTex digitex eclipse as the first blockout fabric with premium foam coating in 5 m width and HEYTex digitex decoflex as tear-resistant, acrylate-coated knit-fabric.
As in addition at nearly all fair stands of the leading print manufac- turers Heytex products were used for demonstration purposes, the fair visitors could convince themselves of the high quality of the Heytex portfolio at many different stands.