LFP - Large-Format-Printing

Build Your Marketing Machine with SGIA & Spark Evolution

Friday 08. February 2013 - 10-week online marketing series for specialty imagers kicks off this month

SGIA is partnering with Barbra Bannon, Principal of Spark Evolution Consulting, for a 10-week course, “Build Your Online Marketing Machine,” to help specialty imaging companies create a superior online marketing presence. Through this unique series — February 26-April 30, 2013 — companies will walk away with an executable online marketing action plan that is customized to their business goals to create bottom line results.
Part One: The Machine
In the first three weeks, attendees will expand their understanding of online marketing, clarify goals and learn five core strategies to build their own marketing machine.
Part Two: The Gears
Through the next six weeks, attendees will be guided through different marketing avenues to utilize the best strategies, including:
Website and branding
Content marketing
Search engine optimization and paid advertising
Social media
Lead nurturing and conversion
Data and evolving strategy
Part Three (Class 10): The Fuel
In this final class we will review the inbound marketing strategy and present an action model for achieving short and long-term goals. Attendees will walk away with an online marketing machine software platform customized to their business and supported and in sync with the rest of their team: The sales, operations and finance departments.
This training course, beginning February 26, is intended for company owners, marketing professionals and salespeople, looking to expand their knowledge in social media. Registration is open to anyone; however, SGIA members can receive a $75 discount.