LFP - Large-Format-Printing

Introducing Océ ColorWave 650 Poster Printer

Tuesday 22. May 2012 - Productive, versatile and cost-effective Point-of-Purchase poster printer

Océ, an international leader in the Display Graphics Market, introduces the Océ ColorWave 650 Poster Printer. . It gives display graphics companies, offset printers and retailers a faster and more cost-effective way to produce quick-turnaround, Point-of-Purchase (POP) posters. The unique green Océ CrystalPoint technology combined with a 6 roll media capacity produces 1,240 A1 instant-dry posters in 8 hours on diverse media.
Dale Mortimer, Director of Marketing, Océ Display Graphics Systems, says, “Time is an enemy of POP campaigns. Customers want fast results and more customisation options. Print providers have to produce shorter runs and turn around jobs faster. We developed the Océ ColorWave 650 Poster Printer to meet the need that print providers and retailers have for a faster, more versatile Point-of-Purchase poster printer that has low operational costs.”
Faster turnaround for Point-of-Purchase posters
With its production print speeds and six-roll capacity, the Océ ColorWave 650 Poster Printer helps print providers meet their clients’ demanding deadlines, while confidently delivering consistently high quality output. It produces up to 155 A1 posters per hour. That means a company can print up to 1,240 A1 posters in one eight-hour shift.
This system also features set printing on diverse media widths. A print provider can print and deliver an entire point-of-sale campaign – including banners, posters and flyers – in a single business day. Retailers can use it to print campaign materials in house, which enables them to quickly react to competitor’s promotions.
Ready to use prints from a versatile poster printer
Print providers no longer have to wait for prints to dry with the Océ ColorWave 650 Poster Printer. It uses patented Océ CrystalPoint imaging technology to produce instantly dry, water-resistant prints that are cut-to-size and ready for immediate mounting.
Up to six rolls of media from 29.7 cm to 106.7 cm (11″ to 42″) wide can be loaded into the printer, so the system is always ready to produce materials of varying widths, eliminating the need to change media between jobs. Being able to use different media widths also eliminates manual trimming for standard sized jobs.
Point-of-sale poster printer lowers labour and media costs
Shifting the production of point-of-purchase posters to the Océ ColorWave 650 Poster Printer reduces labour and media costs significantly. Operators can be freed up for other tasks, since the system can run unattended at full production speed and no manual trimming is required.
This system reduces media costs as well. It delivers high quality prints on a range of economical, non-chemically coated paper and speciality media. Océ CrystalPoint technology requires no daily maintenance, while the system’s reliable paper path and solid construction ensure longlasting performance.
Poster printer with high quality, green technology
The Océ ColorWave 650 Poster Printer is based on the same technology as the Océ ColorWave 650 wide format printer for technical document systems. Specially featured for the poster market, the Océ ColorWave 650 Poster Printer uses Océ TonerPearls solid toner and Océ CrystalPoint imaging technology to obtain the best print results. The unique CrystalPoint technology produces consistent, high quality prints with a unique silk-shine look and feel.
With Océ TonerPearls toner, there’s no fine dust, odour or emissions so the printer can be placed anywhere, even in an office environment. The prints of the Océ ColorWave 650 Poster Printer can be used inside retail stores because there are no emissions or fumes coming from them. This system also has minimal waste disposal and the prints have very good de-inking capabilities when recycling. End customers will appreciate the fact that their jobs are being produced on a system with reduced environmental impact.