Business News
The Institute for Media Convergence Announces Speaker Bureau
Wednesday 20. April 2011 - The Institute for Media Convergence recently announced plans for a speaking tour headed by The Institutes Chief Media Convergence & CEO, Thaddeus B. Kubis.
“Thad has been an active speaker for the past 5 years and was rated very high at three recent events. Thad rated 4.25 out of 5 while presented Redefining Digital: Digital Print in the in the Post-Digital Era at Dscoop 6 held in February 2011. While presenting at the America East Newspaper Event held in March in Hershey, PA, Thad scored a 9.5 out of a possible 10 presenting Optimized Operational Efficiency with Mobile Devices. And in January, at a Marine Marketers of America Sponsored webinar, Thad presented Engaging the Customer and Emerging Technologies, where he scored a 95% evaluation”, said John S. Favat, Senior Director
“I am pleased to hear of these very generous evaluations. I try to understand the needs of the audience and develop each presentation specifically for the attendee, venue and sponsors”, commented Thad.
Thad also was a panelist at the On Demand Event held in Washington D.C. recently, with the topic Tools and Tips for Tracking Audience and Response to Online Marketing and Advertising. Thad also acted as the moderator for Creative High Impact Ideas in Production or CHIP- The Power of Print. This production based event is sponsored by the APC-NY and P3. CHIP showcased some of the industrys most innovative print and digital production techniques and technology for integrated campaigns.
Thad has also developed NAK Integrated Marketing Inc., into an internationally known, innovative and integrated marketing resource. Addressing the highly sophisticated B2B and B2C customer, he is an acknowledged expert in converting analog marketing efforts into a highly effective, lower cost/higher profit digital (print and online) based programs. Thad has been at the forefront; turning emerging marketing technologies into sales and profit generating tools, often linking offline and online technologies into a seamless and powerful print based marketing initiative. Utilizing the latest personalization technologies, including QR codes, SMS, cross media marketing strategies and augmented reality, NAK has expanded the profits for a broad spectrum of national and international firms. Thad is a leader in the development of media convergence as a tool for publishers, marketers, advertisers and consumers. His experience is broad within the travel and leisure segment as well as a long history as a consultant within the Marine Industry. NAK has supported Air France, Delta, Heidelberg USA, KBA, The New York Knicks, Blue Cross and Blue Shield, New York Life, JP Morgan Chase and others.
In December 2010 Thad, along with John S. Favat, formed The Institute for Media Convergence, a non-profit 501 (c) 6 (applied for) group dedicated to the education, evaluation, and metrics for this new field of Media Convergence. The Institute for Media Convergence will be the defining information nexus, activating a partnership between all current (offline – online) and future media (augmented reality, RFID, geo tracking, Cloud Computing, Nanotechnology). The Institute will be an online, global clearinghouse designed to evaluate and recommend standards and practices; provide critical research on Media Convergence and its impact; and be the resource for professionals seeking more efficient media utilization.