Packaging

Consumer Megatrends Shaping Successful Brand Packaging & Design Outlined in Free White Paper from Berlin Packaging

Wednesday 23. March 2011 - Major consumer trends that can help brand owners deliver product packaging that sells are discussed in Consumer Megatrends and Packaging Implications: How Companies Can Ride Consumers' Coattails, a new white paper from Berlin Packaging that can be downloaded free of charge here.

The paper identifies nine broad trends that are currently driving the consumer marketplace, ranging from comfort to personalization to community, and suggests strategies for leveraging those trends to design packages that increase product traction and market share. The list of options to be considered stretches from single-serve sizes, resealability and dose-control dispensing to the use of newer technologies that can provide sensory packaging, reactive labels and packs, and biodegradable materials.
“Companies that spot and respond to trends improve their odds of success in the marketplace. Packaging is one key tool that helps companies connect with these trends,” the paper notes.
Other white papers available from Berlin Packaging include Effective Risk Management in Global Sourcing, which offers guidelines for mitigating risk when using overseas factories to lower package costs, and Partnering for Supply Chain Excellence, which provides a road map for evaluating both current and new suppliers.