Prepress
Adobe Names ExactTarget Genesis Partner of the Year
Monday 14. March 2011 - Award Cites Strength of Integration, Ability to Power Targeted Interactive Marketing
Global interactive marketing provider ExactTarget announced today that Adobe has named ExactTarget its top Genesis Partner of the Year for its integrated solution to power targeted interactive marketing campaigns.
Announced during Adobe Omniture Summit 2011, the award recognizes ExactTarget for its strength of integration with Adobe, total direct and influenced revenue generated through the ExactTarget integration and the number of joint customers the companies share.
“The integration with Adobe Genesis and ExactTarget is a leading example of offering marketers world-class solutions for deeper customer engagement.” said Scott Roth, senior director of partnerships and alliances at ExactTarget. “Adobe has been an outstanding partner with ExactTarget, and we look forward to continuing our growth and development for the benefit of our customers.”
More than 400 companies currently rely on both ExactTarget and Adobes Online Marketing Suite to drive more relevant and timely communications to their subscribers.
As a platinum sponsor of the event for the third consecutive year, ExactTarget offered insights and best practices on email marketing and interactive marketing campaigns in keynote and breakout sessions. Joint Adobe and ExactTarget clients Vail Resorts and F+W Media also shared results they achieved through the integration between ExactTarget and Adobe in sessions during the event.
“By combining the Adobe Online Marketing Suite with ExactTarget, we are able to connect and engage deeply with our online visitors with every interaction, and extend our mission of providing our customers with the experience of a lifetime,” said Darren Jacoby, director of CRM for Vail Resorts.
“Our mission is to offer content and connectivity to our many individual vertical communities,” said Kathleen Blackwelder, director of ecommerce for F+W Media, the leading content creator and services provider for niche enthusiasts. “Community engagement programs powered by ExactTarget and Adobe through the Genesis integration have proven to be key drivers to our success.”