Business News
FESPA Fans Face the FESPA Digital Man Challenge
Thursday 17. February 2011 - Become 'Digital Man' to win a camcorder or state-of-the-art iPad!
FESPA is calling on its entire community to bring ‘Digital Man’ to life in the run-up to FESPA Digital 2011, by taking part in a brand-new online competition designed to promote the creativity and effectiveness of digital print as a communications medium.
The cool, sunglass-wearing figure of FESPA Digital Man originally appeared as a Che Guevara-style ‘print revolutionary’ in the cross-media campaign for FESPA Digital 2009, but has survived to characterize the evolutionary message of FESPA Digital in 2011.
The new Digital Man competition is designed to raise the profile of wide format digital print and engage digital print enthusiasts between now and the exhibition in May 2011. Managed through the FESPA Facebook portal, individuals or groups are invited to download a Digital Man mask from the FESPA Digital 2011 website (www.fespadigital.com).
Would-be winners need to be photographed wearing the Digital Man mask in an amazing location, next to a brilliant example of digital wide format print, or just doing something exciting (digital Man’s favourite sport is parkour, after all.) Pictures can then be uploaded to a dedicated Digital Man photo album on the FESPA Facebook page, before the 17th May 2011 deadline.
Fans of the FESPA Facebook page will vote on the picture, or pictures they want to win. Fans are asked to judge on the three criteria – location, application or activity. To vote, FESPA Fans simply click on the ‘Like’ button found beneath each picture on the Facebook page. They can vote on as many pictures as they choose, but can only attribute one vote per image.
The winner of the Fan vote will be announced in advance of FESPA Digital 2011 and will be awarded a brand new HandyCam camcorder during a ceremony at the show in Hamburg. A FESPA Choice Award winner, chosen by Digital Man himself, will be announced on site and will win an Apple iPad.
Marcus Timson, FESPA Sales and Marketing Director, says: “Digital Man has become an icon for FESPA Digital shows. Digital printers are creative, enthusiastic, optimistic and brimming with ideas. We’re excited about this competition as an entertaining way to celebrate this, and engage our community ahead of our 2011 exhibition.
“It will also serve as an introduction, for some, to our various social media platforms. Our Facebook pages, along with the FESPA Wide Network (www.widenetwork.ning.com), Twitter (@FESPA) and LinkedIN create opportunities for users to network with members of the digital print community, exchange and gather information on print trends, view videos, images, blogs and get the latest information on FESPA’s expansive range of events.”