Prepress

Agentur Publik Steps Up to K4 Version 6 in a Single Weekend

Monday 13. December 2010 - Agentur Publik, a Ludwigshafen-based agency, has used the cross-media publishing platform vjoon K4 since 2008 for its corporate publishing projects with great success. One example is "kontakt", the employee magazine of ABB Deutschland, the German subsidiary of the ABB Group, the world leader in power and automation technologies. The agency had used version 5.9 to date.

“We decided to change over to version 6 of K4 because we want to take advantage of all the new version’s benefits. For me, the greatest advantage is the simple administration. It is very easy to customize workflows and set up new publications with version 6. Also, handling is much more intuitive for the individual user,” notes Lutz Hildebrandt, managing director at Publik.
The upgrade to version 6 was achieved in record time over a single weekend: vjoon’s integration partner cnk networks and Publik decided to quickly roll out the solution so as not disrupt ongoing operations and continue producing publications live in the coming week. “The changeover went well. Of course, it requires a new mindset. We no longer talk about checking documents in and out; instead we’re thinking along task-based lines. The task-based workflows deliver huge benefits. Everyone knows instantly what needs to be done and when it needs to be done, without having to manually check documents in or out. Moreover, version 6 is very stable, just as we have come to expect it from K4,” adds Lutz Hildebrandt.
Agentur Publik provides consulting services, helping companies strategically plan, produce, and implement internal and external communications. The agency is also a partner for corporate publishing and target group-focused public relations, as well as for communication with business partners, institutions, and consumers.