Newspaper & Mailroom
Postmedia Network Launches 10 Canadian Newspaper Apps for iPad
Wednesday 08. December 2010 - Postmedia Network today announced that nine Canadian cities now have a new way to experience their local newspapers with new apps available for iPad. The ten Canadian newspapers with apps for iPad are: The Vancouver Sun, Times Colonist (Victoria), The Province (Vancouver), the Calgary Herald, the Edmonton Journal, the Leader-Post (Regina), The StarPhoenix (Saskatoon), the Ottawa Citizen, The Windsor Star and The Gazette (Montreal). All ten apps are available now on the App Store.
Each of the apps takes advantage of iPad’s large, high-resolution display and innovative Multi Touch interface, and feature customized newspaper content pulled from the best of the web and print editions as well as mobile specific content. Readers can download, save, comment, interact and customize the content, their way.
“This is the latest step in our digital first strategy,” said Malcolm Kirk, Executive Vice President, Digital Media. “By combining innovative technology with our newspapers’ compelling content, we are proud to invite our readers to experience the latest innovation in Canadian publishing, on iPad. The new apps also give our advertisers an opportunity to reach their target audiences in dynamic new ways.”
The new newspaper apps give users a rich and personalized experience and include the following features:
Heat Map – readers see and read “Stories Around Me” and check out which stories are most popular in their neighbourhoods and across the country
My Articles – saves and stores articles that users want to read later
Social Media Tools – the ability to comment live on stories and share with friends through Facebook, Twitter and email
Integrated Video Player – readers can view a variety of videos within articles
Photo Gallery – a wealth of high resolution photos and inline photo galleries
The Postmedia newspaper apps are available at no cost to the reader. This is made possible through sponsorships from Air Canada, CISCO, Rogers Communications Inc. and Disney’s TRON Legacy.
The Vancouver Sun, Times Colonist (Victoria), The Province (Vancouver), the Calgary Herald, the Edmonton Journal, the Leader-Post (Regina), The StarPhoenix (Saskatoon), the Ottawa Citizen, The Windsor Star and The Gazette (Montreal) Apps are all available for free from the App Store on iPad