Packaging

Ingenious Solutions Reduce Aquaphor Packaging Weight

Monday 22. November 2010 - RPC Bramlage-Wiko's expertise in crème jar development and manufacture has been instrumental in the repackaging of Beiersdorf's Aquaphor and Eucerin brand in a lightweight container for the 500 ml version and double wall jar for the 150 ml size. The new crème jars are produced at the RPC Bramlage-Wiko USA site in Morgentown, PA.

Sold in drugstores across the United States, Aquaphor Healing Ointment and Eucerin Moisturizing Creme are premium-positioned brands that are recommended and trusted by dermatologists, pediatricians and pharmacists for dry skin conditions. They are market leaders in therapeutic skin care and these brands are committed to bringing relevant skin care solutions and sought-after innovations to consumers.
The products previously retailed in a thick wall crème jar, but Beiersdorf wanted to reduce the amount of packaging material for improved environmental and cost efficiencies. RPC Bramlage-Wiko developed a thinwall outer shell based on the original 500 thickwall design, while the 150 ml version was lightweighted.
All parts are injection moulded in polypropylene. The white outer wall is in white, to accentuate branding information on the transparent labels used by Beiersdorf. The lid is in blue, white and teal for an eye-catching contrast.
“We are delighted with RPC Bramlage-Wiko’s ability to provide a solution that minimises waste and simplifies production, while maintaining the familiar shape of the Aquaphor brand,” comments Beiersdorf.