Business News
Discussions and news reports live from the trade fair: Blogger Lounge at viscom frankfurt 2010
Friday 27. August 2010 - Experience innovations close-up and share them with the worldwide community. This has become possible with the Blogger Lounge at viscom frankfurt 2010. By setting up a separate lounge exclusively for bloggers, the international trade fair for visual communication meets the requirements of an ever growing community. Bloggers are part of a 360-degree communication context in which viscom brings exhibitors and visitors together this year - a holistic approach demonstrating how various channels interact to transport a message.
“With the Blogger Lounge we want to attract influential industry commentators directly to the place where it all happens and at the same time create a comfortable work environment for them”, says viscom Director Petra Lassahn. In a quiet and screened-off area which, as part of the Digital Signage World, is nevertheless at a central location in the hall, bloggers can exchange views with other bloggers and discuss the trade fair, the industry and its innovations. This way, the industry’s concerns are also made more widely known to various sectors of the public.
The lounge is located in the Digital Signage Lounge area in Hall 3, stand H23. Bloggers will find comfortable seating and free WLAN access. The lounge is accessible for bloggers only. Interested persons can obtain accreditation for access to the Bloggers Lounge on www.viscom-messe.com/online_akkreditierung_348.html before the start of the trade fair.
The Blogger Lounge is being offered in conjunction with DailyDOOH. Adrian Cotterill, DailyDOOH editor in chief said “Bloggers have re-written the rules on how industries are watched and analysed. It’s great that the Viscom organisers have had the foresight to cater for them in such a way”. Cotterill added “We wanted to put together an area that was comfortable and relaxing, and would allow our own writers and our friends who cover the industry to sit, write, meet and catch their breath. This is going to be the place where a lot of the buzz around viscom Frankfurt will be created and relayed to readers all over the globe.” The area is sponsored by Christie Digital Systems Inc.