LFP - Large-Format-Printing

Creativity pays off: Best Practice Award Light Advertising

Monday 05. July 2010 - A new addition to the viscom award portfolio in 2009 was the Best Practice Award Light Advertising, the first prize to be presented at the International Trade Fair for Visual Communication to reward light advertising applications already installed and operational.

“The success of this new award prompted us to once again reward innovative and successful light advertising applications demonstrating particular planning efficiency and creative realisation, and to present them to a wider expert audience in 2010”, says viscom Director Petra Lassahn.

In contrast to the viscom BEST of 2010 AWARD, this competition is also open to companies that are not exhibitors at viscom. For the second time, the award is to reward the creative design of light advertising applications and their integration into their surroundings. Members of the jury are journalists from the specialist journals WERBETECHNIK and LICHT and representatives of the German association for advertising technology (Zentralverband Werbetechnik e.V.), EFRA Lichtwerbung Ernst Franke GmbH und Co. KG and of viscom organiser Reed Exhibitions Deutschland GmbH.