Inkjet & Digital Printing

The IMPIKA iPrint solution selected by Docapost DPS for Yves Rocher direct marketing

Thursday 01. July 2010 - Docapost DPS will install an IMPIKA industrial inkjet printer to meet the exacting, direct marketing requirements of Yves Rocher.

In selecting the IMPIKA iPrint 75 TED print engine, Yves Rocher customer acquisition and loyalty programmes have taken a giant step toward differentiated and personalized direct mail communications.
With the development of ever faster and higher quality digital print platforms, personalized communications for customer acquisition and loyalty programmes have become the norm. Not only do printers face demand for increased productivity in personalized addressing but they must also provide full-variable text and color impressions at competitive prices.
Within this context, Yves Rocher asked their former in-house printer, Bretagne Print Services, since April 2009 subsidiary of Docapost, the French postal service bulk mail operator, to renew their printing equipment with a view to upgrading their publishing services.
Following consultations with major international manufacturers, as well as extensive and detailed testing, the IMPIKA iPrint 75 TED print engine was selected for its versatility and adaptability to market trends.
In order to meet the needs of marketing campaigns (targeted mailings, promotions, loyalty programs…), the Yves Rocher specification required a demonstrated ability to personalize offset printed A4 sheets as well as full variable, front and back printing of text and high definition images, using double-sided continuous feed white paper or sheet-fed card stock.
The flexibility of the IMPIKA solution and iPrint specification for paper-weights of 70g to 235g (an option specific to printing at 1200 dpi), the power of the AFP/IPDS variable print controller and finally, the possibilities inherent in the development of fluorescent, Pantone, hexachrome and MICR inks were the differentiating and decisive factors for this competitive tender.
“We are pleased to have been selected to provide print support for the Yves Rocher marketing programme. Our success with this competitive bid confirms the relevance of our products recently hailed by the entire profession and the trade press at the IPEX trade fair in Birmingham”, noted Paul Morgavi, IMPIKA Chief Executive Officer.
“The availability and impeccable technical support of company team were major factors in our selection of the Impika offering”, added Docapost DPS managing director, Benoît Pédoussaut.
In September 2010, Docapost DPS will introduce the IMPIKA standard and colours for Yves Rocher print materials.