Inkjet & Digital Printing
Pitney Bowes Launches New Customer Communications Solutions in U.S.
Thursday 22. April 2010 - Connect+ Customer Communications Series Helps Turn Transactional Mail into New Growth Opportunities
Pitney Bowes Inc. (NYSE: PBI) today launched a new series of customer communications solutions in the U.S. to help organizations deliver more powerful and profitable messages. Among many other new features, the Connect+ Customer Communications Series enables mailers to print high-resolution graphics and messages in color or black on the outside of the envelope. The print technology was developed as a strategic collaboration with HP.
The Connect+ Series is the first mailing systems series with a Web- and application-based software architecture and features an intuitive color touch-screen display with graphic icons that provides instant online access to numerous mailing, printing and reporting applications. Customers can access their accounts online to order supplies, download graphics, place service calls, visit USPS Web sites, track parcels and access exclusive Pitney Bowes presort services.
High-resolution HP inkjet technology with 1,200 dpi allows promotional messages to be printed across the top of envelopes with text, logos or photographs in color or black, while applying postage all in one pass. Messages may range from simple text to limited-time specials or complex color graphics to help build and reinforce an organizations brand, increase read-rates and drive customer response. With the Connect+ Series, users can also print messages and images along the bottom and back edge of the envelope with multiple passes. Marketers can instantly design messages and import graphics or select images from Pitney Bowess extensive library to print on the outside of envelopes, and the Connect+ Series enables direct control of the entire messaging process from an individuals desktop.
Recent independent market research commissioned by Pitney Bowes shows that 69 percent of consumers indicated they would be more likely to open a mail piece with color text and graphics first compared to a plain white envelope without messaging. What this suggests is printing color promotional messages on the outside of envelopes can help marketers connect with more customers.
“In todays economic environment, organizations are looking for new ways to retain, acquire and grow the value for their customers,” said Leslie Abi-Karam, Pitney Bowes Executive Vice President and President, Mailstream Solutions Management. “With the Connect+ Series, organizations can now build customer relationships and grow their businesses by turning all of their physical communications into new opportunities to help increase revenue.”
The Connect+ Series includes three product platforms for mid- and high-volume mailers. For mid-volume mailers, the Connect+1000 and Connect+2000 systems can print up to 180 letters per minute and features a 10.2″ color touch-screen display. The Connect+2000 system also offers Pitney Bowes Weigh-on-the-Way technology, which automatically weighs and dimensions mail pieces for additional productivity.
For high-volume mailers, the Connect+3000 system can produce up to 300 letters per minute and includes a standard 10.2″ color touch-screen display. The Connect+3000 is also available with Weigh-on-the-Way technology and additional options to customize the solution, including a high-resolution, 15″ color touch-screen display.
The Connect+ Series is available for order immediately. Systems with black printing will ship immediately. Color systems are scheduled to ship during the third quarter of this year. Color printing upgrades, which are easily added to existing systems, can also be ordered immediately.
Pitney Bowes will be introducing its Connect+ Series to additional markets around the world in the coming months.