Inkjet & Digital Printing

Print Genius Promotes the Unique Benefits and Advantages of the KODAK NEXPRESS SE Digital Platform

Friday 12. March 2010 - Print Genius, the new face of the KODAK NEXPRESS SE Digital Production Color Platform, is designed to build awareness of the unique differentiating solutions, applications and growth opportunities available from the NEXPRESS SE Platform.

Introduced last year, the NEXPRESS SE Platform delivers consistency, reliability, and ease of use through a series of breakthrough technologies that deliver advanced quality and productivity.

“With image quality that matches other digital printing systems and has a number of unique characteristics, NEXPRESS SE Digital Production Color Presses make it possible for print and marketing service providers to increase their applications, capabilities, revenue and profitability,” said Kevin Joyce, Vice President of Worldwide Sales and Marketing, Kodak’s Commercial Digital Printing Solutions group. “Print Genius serves as an ongoing, multi-faceted program to communicate the superior benefits of the NEXPRESS SE Digital Platform and how NEXPRESS Presses make it easy to expand digital print operations.”

Print Genius represents a suite of customer solutions delivered through quality control tools and options for managing and maintaining peak quality throughout a production run. Print Genius encompasses three primary categories of innovation in NEXPRESS SE Presses—image science, quality assurance and workplace productivity—and the benefits they deliver such as high output quality, short turnaround times, minimal labor and running costs, and help eliminating artifacts and printing errors. In addition, Print Genius also supports value-added applications and solutions such as dimensional printing, clear coating, glossing, watermarking, protection coating and MICR made possible by KODAK Fifth Imaging Unit Solutions with NEXPRESS Presses.

Through a website, launched at Ipex, these customer solution stories will be told using a variety of case studies, articles and “how to” guides. Print and marketing service providers will learn firsthand about the solutions available from the NEXPRESS SE Platform and how print service providers use these characteristics to take their digital print business to the next level. For example, the Anton Group Ltd. (Anton), one of the largest printing, mailing and fulfillment companies in the UK, has experienced growth in one-to-one communications jobs as well as volume growth overall since adding NEXPRESS Presses.

“We are now producing around 20,000 to 25,000 A5 postcards with simple personalized messages—and that’s up from our previous 10,000. In many cases we are printing significant numbers of sophisticated and personalized images per targeted mailing,” said Richard Hargrave, Digital Production Manager, Anton. “The speed and unique features of the NEXPRESS SE3600 Press offer us endless possibilities and allow us to provide clients more effective mailings, allowing them to increase their return on marketing investment.”

Built upon the proven reputation of the family of KODAK NEXPRESS Products, the NEXPRESS SE Platform enables significant gains in image quality, business productivity, profitability and growth for applications such as direct mail, marketing collateral, catalogs, photo books and more. The SE Platform includes the KODAK NEXPRESS SE3600, SE3000 and SE2500 Digital Production Color Presses.