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PRINTABLE INTEGRATES CHOICESHIP WORKFLOW SOLUTION

Thursday 21. January 2010 - Automated Shipping Workflow Eliminates Unnecessary Processes and Increases Productivity for MarcomCentral Customers

Printable Technologies Inc., a leading provider of software as a service (SaaS) Web-to-print and personalized marketing solutions, announced today the integration between MarcomCentral and Choice Connector’s ChoiceSHIP product. The integration provides a shipping workflow that automatically transfers data bi-directionally between in the Printable’s renowned MarcomCentral web-to-print product and UPS WorldShip and FedEx Ship Manager shipping systems using ChoiceSHIP. The integration eliminates manual data entry by automatically transferring order, job, and shipping information between the two systems. Additional information is available at www.printable.com/MarcomCentral/Integrations/ChoiceSHIP/

McKella280, a leading graphic services company in Pennsauken New Jersey, is the first to successfully implement the new integration. “We were happy to see that Printable and Choice Connector have worked together to provide a seamless integrated workflow”, comments Raymond Munyan, Director of Information Technology at McKella280. “It had become essential for us to integrate shipping as we grew our fulfillment business.” McKella280 utilizes Printable Technologies MarcomCentral software to deliver online print management, which allows its customers to optimize their internal workflow, personalize their printed material and develop 1-to-1 marketing programs for its customers. McKella280 also utilizes ChoiceSHIP to connect UPS and FedEx to MarcomCentral for real-time bidirectional shipping automation.

The new integration shortens the ship-to-bill cycle time by embedding freight charges, including customized business rules. There is no longer a need to wait for carrier invoices before billing. Another key benefit of the integration is the elimination of double entry which reduces errors and saves valuable labor.

“Our team is excited to see the success McKella280 is achieving with the ChoiceSHIP integration”, comments Shabe Behzadpour, Professional Services Manager at Printable Technologies. “We expect many more MarcomCentral customers will look to connect their existing UPS and FedEx shipping solutions using the new integration. Printable is committed to helping our customers automate their workflows. Partnering with companies such as Choice Connector provides a tremendous value that cannot be understated.”