Prepress
TAOPIX KICKS OFF 2010 WITH BRACE OF NEW ORDERS
Monday 18. January 2010 - Photobook software specialist, Taopix, has entered 2010 in phenomenal style, signing up over 20 new licenses for its photobook software in the last four weeks. The orders, which have come from digital print companies and Photo Labs in all of Taopixs key international markets, signals the beginning of what Taopix CEO, James Gray believes will be a great year for the photobook industry.
Says James Gray, CEO, Taopix: “Up until December 2009, Taopix had just under 100 photobook installations worldwide. So, to then secure a fifth of that number in just over four weeks is quite a milestone for the company. For me, it demonstrates photobooks are really coming of age – the industry is now acutely aware of the huge impact great photobook software can have on a companys product portfolio and profit margins.
“Equally, it also shows the strength of Taopix as a product and the service proposition we have built around it. Its a great achievement and Im very proud of the whole Taopix team. These new sales have come from across the globe, which demonstrates that the considerable work we undertook in 2009 to build our international presence is paying real dividends.”
Gray says the orders have come from across the board – those entering the photobook market for the first time and those moving from other photobook solutions to Taopix. And for the latter, the rationale is quite clear: “Customers like the fact they have a greater degree of control with Taopix software. They can rebrand the front-end and have the ability to design and create as many new templates as they wish, or use the hundreds of templates that come with the software, rather than having to come back to the developer every time they require a new template – with the expense that incurs.”
The 20 new licenses kick off a busy year for Taopix, which will see the company also very active on the exhibition circuit. In February, it will be attending the HP Indigo user group conference – Dscoop – in Dallas, Texas (18-20 February), followed by the PMA Exhibition in Anaheim, USA, 21-23 February (stand 3183) and IPEX 2010, 18-25 May in Birmingham, United Kingdom (stand 12-B110).
Concludes Gray: “I believe 2010 will be a watershed year for Taopix. We have spent the last couple of years building our global sales and support teams and refining our photobook software to ensure we have the best product in the market. This continues to be supported by a wide international reach and strong commitment to customer service. We have started the year with an outstanding performance and I look forward to building on this over the next 12 months.”