Packaging
Mountaintop atmosphere
Monday 02. November 2009 - With Mibelle's 'SwissLady' and 'SwissGirl' Gerresheimer takes crystal-clear flacon design to new heights
Hard and soft design elements in perfectly measured combination: refinements of a fine emotional aura
As clear as a mountain lake ‘SwissLady’ and ‘SwissGirl – two new perfumes from the Swiss company Mibelle Cosmetics – appear in top form and right up to the minute for Gerresheimer at Luxe Pack Monaco. The design of the twin flacons develops a power which needs no decorative addi¬tions but displays extremely fine emotions (October 21 – 23. 2009, Halle Ravel, Booth RC 20).
A wide base and pointed towards the top: the mountain silhouette is unmistakable. For the two flacons – which are identical apart from the printed names – it was rigorously reduced to its essentials and masterfully stylized on a rectangular base. “As a result we see what appears to be a minimalistic shape but is actually very inge¬nious in terms of detail,” says Burkhard Lingenberg, Director of Marketing and Communication for the Gerresheimer Group.
Viewed from the front it forms a wedge shape: wide at the bottom, narrow at the top – only the extreme tip is capped, removing from the object an otherwise unavoidable optical sharpness. While the two sides incline towards each other as completely flat surfaces, the front and back form a soft flowing system: in a synchronous flourish they fall away from the highest point, then arch elegantly inwards – to the meeting point on the ground. This carefully measured combi¬nation of hard and soft design elements gives the flacon a fine emotional aura.
The crystal-clear glass vessel and the equally clear plastic hood compliment each other seamlessly to create the unique character of this flacon. Even the fragrance inside appears pure like a babbling mountain stream. Only in the names of the two fragrances is an additional highlight to be found: in silver screen printing with the shimmer of powdery snow however they also contribute perfectly to the mountaintop atmosphere.