Business News

GEO Continues its Internationalization: Ninth GEO Website Launches in Bulgaria

Thursday 29. October 2009 - The ninth GEO website launches in Bulgaria today at www.geo-bg.bg. As part of GEO's international concept eight websites have already gone online this year ˆ in Finland, Spain, Russia and five other eastern European countries.

Gruner + Jahr International and its local partner, the WAZ Group from Essen ˆ
one of the biggest publishers in Bulgaria ˆ are relying on a centralized, very
cost-effective model: the website design and technology were developed by G+J
in Hamburg. This tried and tested approach is based on a white label community
platform (WLCP) that offers all the functions of a state-of-the-art website
without any brand-specific layout.

Editorial responsibility lies with the local Bulgarian GEO editorial team who
produce their own content in addition to the German content, giving the site a
local flavor. The Bulgarian sister site takes most of its content from the
German GEO.de editorial team.

“We are very pleased with the ninth GEO online launch and our excellent
partnership with the WAZ Group in Bulgaria, which we are now further expanding
with our online site,” said André Möllersmann, Head of International Brands
and Licenses at Gruner + Jahr.