Packaging
A flacon from a different world
Thursday 29. October 2009 - For sole mio Gerresheimer has squared the circle
New fragrance from Yves de Sistelle: innovative in shape and color
It seems to come from a far-off galaxy: the sun which rises for the brand Yves de Sistelle and its new fragrance sole mio emerges glass-clear and majestic from a sea of lilac. Anyone who wants to savor this moment and is not afraid to travel into the exciting technologies of flacon design is in good hands with Gerresheimer at Luxe Pack Monaco. The flacon from SPPC Paris Bleu is one of the highlights of the latest collection on show here (October 21 – 23, 2009, Halle Ravel, Booth RC 20).
Rectangular flacons we are familiar with, and round ones too: this one is both. What the glass artists at Gerresheimer have achieved here in teamwork with plastic specialists is akin to squaring the circle. The fragrance-filled hollow celestial body complete with atomizer button is incorporated in a closed block. Viewed from the front or back – which are the same here – a beautiful large circle is seen in the square. The real trick: the heavenly globe has another dimension of its own. Like a balloon it arches forward from the face sides of the shallower block.
A particularly striking effect here is the combination of glass and crystal-clear plastic which makes up the top third. Only here does the sun complete its shape, only here can it do this without the restric¬tion of the spray function – only through this was it possible in the first place to let it radiate as such a generous full circle in the rela¬tively small square. And not only the view of this globe evokes from the observer a fascinated “O!” for ‘sole mio’.
Degradée spraying dips the flacon in total extravagance. First of all dark then lighter and lighter the lilac rises up from the base. But it does not evaporate completely: over the logo printed in dark lilac a strong color tone is maintained to the edge of the glass – a striking contrast to the seamlessly adjoining clear plastic. The picture of a sun which rises somewhere from the mysterious depths is perfect.
“Innovative shapes and techniques are right on trend”, says Burkhard Lingenberg, Director of Marketing and Communication for the Gerresheimer Group: “They really can be used to open up new worlds.”