Newspaper & Mailroom
The New York Times Launches International Weekly Edition in Greece
Tuesday 31. March 2009 - The New York Times announced today the launch of The New York Times international weekly in Kyriakatiki Eleftherotypia in Greece. The section, which will be published in Greek, joins a global network of newspapers that carry the news supplement, first published in 2002.
The international weekly retains the layout and typography of The New York Times and includes news coverage, features, commentary, color photos and graphics about the United States, world affairs, business, culture and social trends. It is prepared in New York by a team of editors and designers from The New York Times News Service.
“We are excited to welcome Kyriakatiki Eleftherotypia to our expanding network of newspapers,” said Cristian Edwards, president of The New York Times News Services Division. “This collaboration allows us to bring The New York Times to readers in Greece through a publication that shares our unwavering commitment to journalistic ideals.”
“The New York Timess sound journalism will only complement the quality reporting of Kyriakatiki Eleftherotypia and help bring a global perspective to our readers,” said Thanassis Tegopoulos, president and publisher, Kyriakatiki Eleftherotypia. “Our collaboration will enhance our newspapers tradition of pluralism.”
CH. K. Tegopoulos SA publishes several newspapers and magazines, including the daily newspaper, Eleftherotypia, and the Sunday edition, Kyriakatiki Eleftherotypia. Kyriakatiki Eleftherotypia has a national distribution of 200,000. The publication includes sections on culture, finance and television.
For two years running, the International Herald Tribune and The New York Times international supplement ranked first in readership among the elite audience measured by the European Media and Marketing Survey (EMS), conducted by Synovate. EMS 2009 showed that the International Herald Tribune and The New York Times weekly in Le Monde, France; Süddeutsche Zeitung, Germany; La Repubblica, Italy; El Pais, Spain; and The Observer, Great Britain, deliver a combined readership of 1.3 million among Europes high earners.