Packaging
Quiksilver: the young fragrance from Interparfum brings movement in its Gerresheimer flacon
Wednesday 04. February 2009 - If anything makes your eyes swim during PCD 2009 it could be Quiksilver: on Stand D01 Gerresheimer presents the get-up for the new youthful fragrance from Interparfum. The little clear-glass flacon is printed on the back in a mirror image which is seen through the contents.
What Quiksilver means is encapsulated in mercurial design effects: the brand logo printed on the back in deep blue – even at rest as lively as in a distorting mirror – assumes further new changing dimensions when viewed through the glass and liquid contents. “This brand name could not be translated more appropriately by glass design,” comments Burkhard Lingenberg, Director of Marketing and Communication for the Gerresheimer Group: “and even with all the optical activity the flacon has a beautiful clear and unexcited line”.
The colourless glass contributes to this as much as the shallow flacon shape with relaxed sloping shoulders and strikingly accentuated side elements. Their otherwise mostly all-round curvature is interrupted here by a smooth vertical surface cut – a highly original shaping concept. Fine colour accents printed on the front reinforce the special aesthetic appeal and in particular the plasticity of this flacon: the wording and brand logo float here in silver and red on the glass surface – apparently weightlessly – as important fixed points against a moving backdrop.