Inkjet & Digital Printing

Printing Industries of America and The Winters Group Partner in Business Blueprint for Digital Sales Program

Thursday 08. January 2009 - Helping Members Become Marketing Services Leaders

Printing Industries of America’s Digital Printing Council is pleased to announce that it is partnering with The Winters Group to offer the “Business Blueprint for Digital SalesTM” consultative program for its members. The Digital Printing Council and The Winters Group report positive feedback from printers involved in initial projects, including Sandy Alexander.
Julie Shaffer, Vice President of Digital Technologies for Printing Industries of America, says, “Peter Winters and The Winters Group have tremendous, successful expertise and experience in helping companies transform into profitable marketing service providers.  We know that our members participating in the Digital Printing Council Business Blueprint for Digital Sales program will realize tangible benefits.” 
The Digital Printing Council provides its members and the printing industry with informative tools and publications designed to help firms be more productive, efficient, and generate more sales with new digital technologies.
The Business Blueprint for Digital Sales is a consultative program in which The Winters Group, under the auspices of the Digital Printing Council, undertakes a comprehensive review of a print organization’s business sales and marketing model, and accordingly provides a detailed blueprint for fine-tuning and elevating its marketing strategies and implementations. Essentially, it gives specific guidance and tools on how to become a successful marketing services provider.
Cheryl Kahanec, VP & Director, Digital Solutions at Sandy Alexander, says, “We are keenly interested in deepening our relationships with senior marketing officers, using value-based selling.  Getting the chance to be part of the Digital Printing Council’s Business Blueprint for Digital Sales is a real bonus for us.  We’ve been aware of The Winters Group and are excited by what we’ve seen to date.  Getting the opportunity to work this closely with them has given us extra momentum in these efforts.  With this program we feel that we’re going to continue to be light years ahead of our competition.”  
“We were very excited to be given this opportunity to work with Julie Shaffer, Printing Industries of America, and their forward-thinking members,” says Peter Winters, the President of The Winters Group. “Many print organizations are striving to make the successful transformation into the ‘marketing services provider space’.  It can be a complex trail. The Business Blueprint for Digital Sales is the foundational tool we’ve been using to help accelerate printers through this process.”
“In working with Sandy Alexander, we get the opportunity to partner with an industry thought leader as it carves new paths in an exciting era of industry change,” says Winters.