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Pitney Bowes MapInfo Integrates GroundView Demographics with AnySite
Tuesday 06. January 2009 - Powerful Site Analysis Tool Coupled with Timely, Reliable Demographic Data Supports More Informed Customer Profiling, Target Marketing and Real Estate Decisions
Pitney Bowes MapInfo, the leading global provider of location intelligence, today announced that AnySite is now shipping with GroundView demographic data. By combining the sophisticated predictive analytics capabilities of AnySite with GroundViews quarterly-updated household and population data, organizations can perform more comprehensive trade area and market analysis. This enables retail, restaurant, real estate and financial services industries to pinpoint where the most profitable customers are located and determine how to effectively market to them with a higher level of accuracy and success.
“Whether youre a quick service restaurant chain, a big box retailer, or a global provider of distribution space, having access to comprehensive, consistent and timely data is crucial to understanding who your target customers are, the structure of their supply chain networks and the location of the competition,” said Karen Meyer, manager, GIS & Mapping, Prologis. “The ability to more accurately analyze trade area data, especially in locations with quickly changing demographics and logistics patterns, enables organizations to make better informed business decisions that ultimately impact bottom line results.”
AnySite, Pitney Bowes MapInfos powerful, easy-to-use mapping and reporting application, enables organizations to analyze trade area data quickly, easily and precisely. Through the integration of GroundView, a Pitney Bowes MapInfo demographic data offering fueled by The Gadberry Groups MicroBuild household geodemographic data, AnySite users can now make more reliable and timely market analysis decisions. GroundView demographic data is updated quarterly, providing companies with the most recent U.S. household and population counts to identify trends and observe changes across all available geographies, including the block level.
“In todays challenging economic times, having the most up-to-date, accurate information enables companies to make the most profitable real estate, marketing and merchandising decisions. Businesses need to stay abreast, and ahead of, market changes to thrive,” said Mike Hickey, president, Pitney Bowes Software. “Integrating GroundView data with AnySite enables organizations to assess market and customer needs while leveraging the most current demographic and geographic datasets available.”
GroundView is available with the desktop version of AnySite at no extra charge and is available now for shipping.