Business News
Newsweek Launches Edition in Turkey
Monday 03. November 2008 - Newsweek magazine launched "Newsweek Turkey," in Istanbul this week, its latest non-English language edition. The new edition, published in collaboration with Ciner Gazete Dergi Basim Yayincilik San. veTic A.S., went on sale on Monday, Oct. 27.
Its cover report, written by editor Selcuk Tepeli, analyzed where Turkey — which is celebrating its 85th anniversary as a republic — would fit into the new economic world order. Other reports included a piece written by Nobel laureate Orhan Pamuk and an assessment of what Ankara should do about Kurdish rebels.
“Newsweek is proud to expand its global magazine network with the launch of Newsweek Turkey, the first licensed international news magazine in this important, dynamic country,” said Rhona Murphy, publisher and managing director of Newsweek International. “We look forward to adding a new voice and perspective in our coverage of Turkish politics and the economy, as well as bringing to life the human stories behind the news.”
In addition to Tepeli, the weekly magazine has its own staff of top Turkish journalists and will cover the most significant developments in Turkey and the world. Circulation is expected to be 50,000, and will be distributed throughout Turkey. Advertising will be sold by Ciner Magazine Group itself in Turkey and Newsweek International will sell ads elsewhere. “In these tough economic times, the launch of a new magazine is especially good news,” said Ron Javers, executive editor for Newsweek’s Worldwide Special Editions. “We are delighted to have joined with Ciner to launch this publication. We have a staff of young, smart and wonderfully adaptive Turkish writers, reporters and editors and we expect the magazine to be a vibrant addition to the Turkish media market.”
The Ciner Group is a major presence in Turkey, where, in addition to its publishing interests, it has more than 30 companies operating in commerce, industry, services, energy, mining and media. The Ciner Media Group is one of Turkey’s most experienced magazine publishers, publishing an array of market leading international titles including Marie Claire, Rolling Stone, GEO, FHM, Arena, OK! and Seventeen.
Newsweek publishes three English-language international editions (Europe/Middle East/Africa, Asia and Latin America) as well as its local-language editions under license. Newsweek is the only American newsweekly to publish local-language editions with an approximate aggregate circulation of 600,000. Newsweek Nihon Ban, in Japanese, is published in collaboration with Hankyu Corporation of Osaka, Japan. It’s been published since 1986. Newsweek Hankuk Pan, in Korean, has been published under a licensing agreement with Joong-ang Ilbo of Korea, since 1991. In 1996, Newsweek announced the launch of Newsweek en Espanol, a Spanish-language edition. It’s distributed throughout Latin America, and, since January 2004, is published with News for America, LLC of Mexico City. Newsweek in Arabic, published in Kuwait by Dar Al-Watan Publishing Group, is distributed throughout Persian Gulf countries, the Middle East, North African nations and select cities in Europe and the U.S. Newsweek in Arabic was launched in June 2000.
Newsweek Polska, launched in 2001, is published through a licensing agreement with Axel Springer Polska. And in December 2002 Newsweek signed an agreement with Hong Kong’s Vertex Group, to publish Newsweek Select — a Chinese-language magazine. Distribution of the magazine in the People’s Republic of China began in April 2004. Also in 2004, Newsweek launched “Russky Newsweek” published in collaboration with Moscow-based Axel Springer Russia.