Business News
Quebecor World Surpasses 1.1 Billion Co-Mailed Catalogs and Periodicals
Thursday 16. October 2008 - Quebecor World Inc. (TSX: IQW) today announced it has co-mailed more than 1.1 billion catalogs and periodicals for customers in its U.S. platform within a 12 month period
This milestone is another demonstration of Quebecor Worlds industry leading co-mail expertise dating back to the first inline co-mail pool developed at its Quebecor World Mt. Morris, IL facility in 1996 in partnership with Ted Hesemann, CEO of Herrschners, Inc. Today, Quebecor World offers a comprehensive array of inline and offline co-mail and mail list technology solutions to provide their customers with flexibility, multiple trim size options and predictive postage savings.
“When we started the first co-mail pool thirteen years ago Mt. Morris was co-mailing 65 million books. Today, their co-mail volume has nearly doubled. I am proud to have partnered with Quebecor World and the Mt. Morris team in the early days of co-mailing and am impressed with how far Quebecor World has taken this initiative to help customers throughout their U.S. platform as they continue to lead the industry,” said Ted Hesemann, CEO of Herrschners, Inc. “Congratulations to Quebecor World on this monumental achievement,” said Hesemann.
Quebecor World has designed an enhanced version of its inline co-mail offering to provide catalogers with new solutions to counter significant increases in postal rates. Benefits of this offering include predictable postage savings, multiple trim size options, weekly co-mail events as well as flexible, opt-in participation and customized reporting. This combined with Quebecor Worlds offline co-mail, mail list, postal affairs expertise and distribution services ensures that catalog customers have seamless access to a full suite of mailing solutions.
Earlier this year, Quebecor World Logistics became the first in the industry to offer mixed class co-mail pools to publishers and catalogers, which has since tripled in volume. As a direct result, Quebecor World Logistics recently announced plans to open a new offline co-mail facility in New Jersey as a result of growing demand for mail optimization solutions.
“Quebecor World Logistics is leading the industry in terms of speed to market, with a 2.5-day offline co-mail pool turnaround,” said Brad Nathan, President Quebecor World Logistics. “This combined with the power and flexibility of our inline offering will provide our customers with a distinctive option in the catalog market.”
“Our enhanced inline and offline co-mail offering provides a superior solution and maximizes postal discounts for our catalog customers,” said Brian Freschi, President, Quebecor World Marketing Solutions Group. “Catalogers have been under significant pressure and we have heard the need for greater postal savings. I am happy to report that very soon we will be announcing revolutionary new technology to provide our customers with even greater flexibility and opportunities to reduce postage costs,” said Freschi.