Packaging

New Cryovac Mirabella. “Fresh thinking with less packaging” – unique tray lidding system for bright, fresh meat

Wednesday 20. August 2008 - The Cryovac Mirabella package is a patented, inventive and creative packaging concept that totally changes the rules of the game for meat packed under modified atmosphere.

This clever package allows product-to-film contact without discolouration. Instead of wasted headspace, the product can now reach the level of the tray flange. This allows a reduction in tray height of 40% on average compared to standard tray lidding. The end result is an innovative Case-Ready pack that promotes sales by making the appetising product the star attraction.
Reduced headspace
Thinner package saves space in retail display
Eye-catching fresh meat appeal, ideal for vertical display

Process Description
Cryovac Mirabella is a patented pack composed of a special film and tray combination running on qualified equipment. Cryovac Mirabella DL150 is a fully printable, thin, high barrier shrink film featuring perfect sealability and good pack security. This new generation anti-fog film is specifically designed for qualified tray lidding systems.

Unique Benefits of Cryovac Mirabella
Logistics benefits:
– Increased number of packs per shipping crate
– Reduced storage/warehouse requirements
– Lower transportation costs

Retail benefits:
– More packs on display, better use of retail space
– Product to film contact delivers bright meat colour on the shelf reducing wastage through discolouration
– Increased sales by highlighting the product and not the packaging

Consumer benefits:
– Value perception of meat
– Saves space in the refrigerator

With less packaging material to dispose of, Cryovac Mirabella is another step forward in environmentally responsible packaging. Choosing a Cryovac Mirabella pack on the retail shelf means supporting sustainable packaging and reducing negative environmental impact.

Equipment
Sealed Air has qualified a range of high speed Tray Sealers with strategic equipment partners, which are compatible with the Cryovac Mirabella concept.

Applications
This new concept is ideally suited for modified atmosphere Case-Ready applications covering a wide variety of fresh meat products, specifically beef, pork, veal, lamb and poultry. It offers the unique benefit of meat-to-film contact without meat discolouration.