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ID Media Launches New Local Marketing System
Wednesday 02. July 2008 - Offers Local Control, National Buying Power
ID Media, the largest direct response and digital media services company in the U.S., is breaking new ground with a Web- based system designed to bring the benefits of cost and convenience enjoyed by large, national marketers to local dealers and franchisees. The new tool, called M.O.R.E., an acronym representing Media Ordering for Regional Excellence, offers technology that combines creative “ad-building” with media ordering.
The newly launched proprietary tool is highly recommended for dealers, franchisees, and agents in industries including food service, automotive servicing, financial services, medical/dental, fitness, beauty and hair care. The system allows local marketers of these brands access to corporate advertising programs and the ability to customize their own offers with contact information and other regional features. They can research, select, and buy media, easily finalizing the transaction with a credit card. The system, which was successfully beta tested by franchisees in the retail beverage category, is now available for local franchisees nationwide with corporate offices who participate.
The M.O.R.E system offers many promotional print media options including shared mail, direct mail and even door-to-door pieces. Vendors participating in the M.O.R.E system include ADS, PennySaver, RedPlum Media, and Workplace Media.
“The M.O.R.E. system is very relevant to today’s franchisee who is competing hard for a share of the public dollar. Promotional print is a proven approach for driving consumer sales. This new system takes a promotion one step further because it combines corporate’s brand know-how with the local franchisee’s targeting savvy,” says Angela Crego, VP, Account Director, ID Media. “Now these local experts can have access to the same rates that national advertisers have enjoyed.”
“The M.O.R.E. system provides brand marketers and their franchise communities an innovative and easy new tool for local marketing,” says Rob Mason, Chief Sales Officer of Valassis. “M.O.R.E. is a great tool for today and tomorrow that streamlines the local media planning and buying process and allows operators to focus on their businesses. It’s truly a one-stop local marketing experience that we are pleased to be a part of.”
“We have been carefully planning and developing this system and are extremely excited about what opportunities the program offers,” says ID Media Chairman and CEO, Lynn Fantom. “M.O.R.E provides tremendous value to our existing clients, and we anticipate it will be very attractive to potential new clients as well. It puts marketing power right into the hands of local marketers, allowing them to proactively sell themselves in their regional markets, while enjoying national ad rates. This will take ROI media to a new level of performance.”