Prepress
KODAK Imaging Technology Takes Aim at the Mobile Imaging Market
Friday 27. June 2008 - Kodak Introduces New Technology Offering Handset Manufacturers and Service Providers Advanced Options to Compete in the Growing Mobile Market
Eastman Kodak Company (NYSE:EK) today introduced KODAK Imaging Technology for mobile devices, combining Kodaks unparalleled experience in Imaging Science with the companys signature ease-of-use and vast portfolio of photography products. Working closely with leading handset manufacturers and service providers, Kodak will deliver an outstanding mobile imaging experience to redefine the quality, convenience and connectivity of mobile imaging devices.
“There are more than 600 million digital images captured each day, and more and more photos are being taken with mobile devices,” said John Blake, general manager of digital capture and imaging devices group, and vice president, Eastman Kodak Company. “KODAK Imaging Technology addresses the three main issues that frustrate consumers about these shots – poor image quality, difficulty transferring images off their mobile devices, and the inability to easily share images with family and friends.”
KODAK Imaging Technology combines features developed for Kodaks award-winning line of EASYSHARE Digital Cameras, enabling mobile devices with comparable imaging quality to what one would expect from a consumer digital camera. Smart Capture technology, which automatically adjusts and determines camera settings in any environment, and KODAK PERFECT TOUCH Technology, which generates brighter, more vivid pictures, help ensure the best quality for each image captured. In addition, a seamless connection to Kodaks vast ecosystem of products and services – KODAK EASYSHARE Software, KODAK Gallery, KODAK All-in-One Inkjet Printers, KODAK Picture Kiosks and KODAK Digital Frames – provides a variety of ways to edit, organize, share and enjoy pictures.
KODAK Imaging Technology works in conjunction with KODAK Image Sensors, as well as sensors from other leading manufacturers, providing flexibility to manufacturers. Service providers appreciate the many options Kodak offers for uploading images, enabling flexibility by geographic region and consumer plan.
“As the inventor of the worlds first digital camera and with more than 100 years of imaging experience, Kodak offers an incomparable depth of knowledge in imaging, and a brand heritage that consumers identify with,” Blake said. “With KODAK Imaging Technology, our partners can reduce research and development costs by focusing on delivering an excellent phone experience, while relying on Kodaks imaging expertise, worldwide engineering support, and go-to-market assistance.”