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Quebecor World Introduces Net.driver, a Hybrid Catalog Design that Drives Internet Sales and Interactivity
Wednesday 11. June 2008 - Quebecor World Inc. (TSX: IQW) announced today the launch of net.driver, a catalog solution offered as part of its Integrated Multichannel Solutions (IMCS) program. Net.driver is a compact, high-quality catalog that delivers big impact for catalogers and retailers. Net.driver is unique in that it qualifies for lower-cost automated letter-rate postage and takes advantage of the rapid and continuing growth of e-commerce, by driving customers to the web.
“We saw an opportunity to create a new productone that gives our multichannel customers the ability to do many things exceedingly well,” says Mike Bloomfield, Executive Vice President of Sales. “With the growing importance of green initiatives and the demand for increased marketing ROI, net.driver provides a less resource-intensive alternative that will mitigate postage and distribution costs for direct marketers. It powerfully sells products with highly targeted and personalized messages combined with differentiated incentive elements to drive consumers to the web,” says Bloomfield.
“We have been able to create a combination of capabilities in a single process that is unmatched in the industry,” says Barry Bogle, Vice President of Business Development Direct Marketing. “Net.driver provides marketers a cost-effective method to maintain regular contact with their customers and to generate sales through both phone order and Internet response. Net.driver is produced in a single process, including binding, allowing customers to respond to the marketplace quickly and take advantage of micro trends,” says Bogle.
“Net.driver is 100% customizable and designed to be used with marketing database information to tailor messages down to the individual customer,” says Bloomfield. “Were ready to show our customers how this powerful tool can begin to make a difference through strategic integrated campaigns.”