Business News
CMO of Kodaks Graphic Communications Group to Deliver Keynote Address at CMO Clubs First National Summit
Tuesday 20. May 2008 - Kevin Joyce, Chief Marketing Officer of Kodaks Graphic Communications Group, will present a keynote address on marketings unique role in the end to end evolution, development and execution of business ideas at The CMO Clubs national summit.
Joyces presentation, “Influencing Business Wide Change for the CMO Position,” explores marketings vital role as the only function that extends through the lifecycle of products and services, from first idea to customer use and satisfaction.
“CMOs have unprecedented opportunities to drive change, growth and success through the business of marketing,” said Joyce. “Marketing serves as the catalyst that connects an organizations wide range of internal and external stakeholders, every step of the way, in the development and delivery of solutions that meet customer needs.”
Pete Krainik, Founder of The CMO Club, noted, “The CMO Clubs DNA is driven by CMOs who feel passionate about networking, sharing ideas and helping each other be better CMOs. Kevins insights will be of significant value not only to the CMOs in attendance but to the 1,200-plus CMOs in the club who will participate during the event via live updates.”
The first national summit presented by The CMO Club brings together more than 60 CMOs from a variety of industries to share strategic and tactical approaches. The event takes place, May 20-21at The Lighthouse Conference Center in New York City.
The CMO Clubs mission is to provide an environment of networking, insight, openness, and contribution that enables its members to help each other become better CMOs.