Consumables
Boise(R) Papers Now Available at W.B. Mason
Tuesday 06. May 2008 - Offering expands Boise distribution across East Coast
Boise Inc. and W.B. Mason Co. announced that W.B. Mason will now offer Boise(R)-branded paper products. W.B. Mason is the largest privately-held office supply dealer in the United States. This relationship expands the distribution of Boise-branded products in the Eastern United States.
W.B. Mason has numerous locations throughout New England and in New York, New Jersey and Pennsylvania. W.B Mason specializes in serving the office supply, coffee service, furniture and printing needs of small- to medium-sized offices.
Boise Inc. brands now being offered to customers of W.B. Mason:
— BOISE(R) ASPEN(TM) – A premium line of recycled-content papers;
— BOISE(R) FIREWORX(TM) – A vibrant color line that offers Paper With
Pop(TM);
— BOISE(R) SPLOX(R) – An advanced paper-handling system that combines
ergonomics and efficiency; and,
— BOISE(R) X-9(TM) – A proven, top-selling multi-use paper formulated
for premium performance in printers, copiers and fax machines.
Boise’s continued expansion and development of communication papers product lines reflects the company’s commitment to leadership in premium and specialty markets. The expansion of distribution through W.B. Mason will give customers greater access to the Boise brand while strengthening Boise Inc.’s presence in offices in the Northeastern United States.
“We are excited about our new relationship with W.B. Mason,” says Christy Zukowski, Boise Inc. marketing manager. “We reinvented our imaging paper lines last year, and our aggressive and strategic branding efforts are being well- received in the market. Matching our innovative product line with a successful and growing distributor like W.B. Mason assures that we will satisfy and delight our shared end-use customers.”
Dan Orr, Vice President of Marketing for W.B. Mason, shares in Christy’s enthusiasm. “While we at W.B. Mason welcome the opportunity to distribute all of the Boise-branded papers, we are most excited to finally have a full recycled line to offer our customers. Since we first made the announcement of our relationship with Boise Inc., our sales force has been buzzing about the ASPEN line and how proud they are to present it to their customers.”