Prepress

MediaBank Introduces Advanced Web Analytics Solution for Advertising Industry

Tuesday 29. April 2008 - A|X 2.0 Provides Superior Advertising Campaign Measurement, Insight and Reporting Capabilities to Marketers and their Agencies

Measuring and accurately reporting results has become vital to advertisers as their campaigns continue to increase in scale and stretch across a growing number of channels, both analog and digital. MediaBank, a leading provider of integrated advanced analytics, media buying and workflow solutions to advertisers and agencies, today announced the release of MediaBank A|X 2.0 to better meet the evolving needs of marketers. A|X 2.0 is a unique Web analytics tool capable of detailed data analysis and measurement of all in-flight and historical campaign media buys across all media types.

MediaBank’s A|X 2.0 lets media buyers and advertisers become smarter, more agile, and more intelligent, as it consolidates all media spend across all channels on one dashboard, and combines this with predictive analytics tools that can incorporate results-oriented elements such as sales and response data. The result of A|X 2.0 is smarter advertisers, more nimble media buyers, and for the first time, cross-channel media spend can be tracked in a real-time, data-integrated environment. Adding to the platform is the technology web users have come to expect — widgets, dashlets, and exportable elements that can sit on a user’s desktop alongside all other applications.

MediaBank’s A|X 2.0 solution eliminates the need for manual data input and database population by utilizing advanced analytics modeling to manage hundreds of data sources, including leading ad servers, TV and radio audits, search advertising, and internal agency databases. This data is accessible to media buyers and analytics teams via MediaBank’s customizable, dashboard interface which allows users to customize reports and dashboard views to client-specific metrics.

A|X 2.0 is the only system in the industry which allows for easy integration of multiple data sources through an open architecture, providing agencies and advertisers the ability to easily incorporate additional third party data sources at any time. This ensures that as advertisers’ needs change, A|X 2.0 can meet these needs and provide superior analytic information. A|X 2.0 also delivers a highly customizable interface through which users can tailor everything from look-and-feel to specific key performance indicators and industry-driven metrics.

“One of the main challenges faced by marketers today is the lack of tools, manpower and time to accurately measure the most intricate levels of the elements of an ad campaign to demonstrate return on investment,” said Brad Keywell, founder of MediaBank. “With A|X 2.0, we have developed the ultimate tool to not only demonstrate investment performance through detailed analysis, but to also increase that return for advertisers by empowering buyers. Knowledge is power, and daily data identifying the most successful and least successful elements of a campaign can greatly increase the power a buyer has to generate results.”

With A|X 2.0, each individual marketer is able to receive daily reports on critical metrics across each campaign by measuring key performance indicators (KPIs) which can be unique to each campaign, based on priorities set by the marketer. These reports, which can be set up as a recurring and automatic, can then be easily tailored and quickly sent to internal team members, account leads and clients. This level of customization is performed through an easy-to-use administrative interface greatly accelerating the speed with which A|X can be deployed.

“While MediaBank is being recognized as a transformational force within the advertising industry, what’s behind the scenes is the truly superior technology we have brought to the market,” said Vlad Karpel, chief technology officer of MediaBank. “We’re taking technology to a higher level than has ever been seen in the advertising industry — creating solutions that people have dreamed about for years. The amount of automatic data aggregation and customization that we’ve added to the A|X suite is making analysis and measurement both easier and exceptionally flexible for media buyers.”

A|X 2.0 takes data analysis, measurement and reporting to a higher level by allowing media buyers to:

— Easily measure against KPIs to better determine return on investment
— Use widgets and dashlets to visualize and model cross-media spend and
performance data
— Create actionable reports with a customizable interface and daily
updates
— Integrate comprehensive third party data for all online, offline and
internal sources through a rich set of baseline reports
— Utilize and capitalize on predictive analysis for campaign planning
— Centrally manage campaign data through a multi-level, team-based
structure
— Schedule reports to be distributed to pre-defined contacts at select
intervals