Consumables
Borders(R) To Open Second U.S. Stand-Alone Paperchase Shop in Glendale, Calif.
Friday 25. April 2008 - Borders, Inc. will open its second stand-alone Paperchase shop in the U.S. May 2 at The Americana at Brand, a singular shopping, dining entertainment and luxury living destination, in Glendale, Calif. Paperchase is the London-based retail brand leader in design-led and innovative stationery with over 100 stores in the U.K., including many successful stand-alone stores in highly visible retail locations.
Borders Group, Inc. (NYSE:BGP), the parent company of Borders, Inc., acquired Paperchase Products Limited in 2004 and has since added Paperchase shops in over 320 Borders superstores throughout the U.S.
The new 1,925-square-foot Paperchase shop located at 732 Americana Way in Glendale is their first West Coast standalone store, complementing over 30 concessions inside Borders stores throughout the greater Los Angeles area. Paperchase will offer customers a completely unique and comprehensive collection of high-design greeting cards, stationery, gift items, seasonal decor, gift wrap, diaries and more. Collections are continually updated to reflect trends, the seasons, and specific holidays, and are created by some of the world’s most innovative and trend-setting designers based in fashion- forward London. Paperchase-exclusive graphic designs range from brightly colored stripes and dots to funny animal characters and elaborate scrollwork and beading. These designs are then carried through many different items, such as journals, gift wrap, gift bags, tissue, tote bags, umbrellas, pencil cases, notepads and many others, so that customers can achieve a coordinated fashion statement with their stationery and accessories.
“Our second stand-alone Paperchase shop will continually offer innovative, fresh designs that allow customers to express their own personal style in everyday items such as greeting cards, journals, pens and gift wrapping all for a good value,” said Timothy Melgund, chief executive of London-based Paperchase Products Limited. “The Americana at Brand offers an ideal location for the one-of-a-kind Paperchase products customers have come to embrace.”
The Americana at Brand is a $400 million urban multi-use development set on 15.5 acres in the heart of Glendale, which is within minutes of Los Feliz, Silverlake, Pasadena and downtown Los Angeles. Bounded by Brand Blvd., Central Avenue and Colorado Street, the 900,000 square foot development features 475,000 square feet of retail comprised of 75 shops and boutiques, an 18-plex cinema and a variety of casual and fine dining options, and will offer 238 apartments and 100 condominiums — luxury residences created with classic Caruso flair, quality and attention to detail. The grand opening of The Americana at Brand is May 2.