Packaging
Flacons in the long-drink look
Monday 21. April 2008 - Gin Tonic Fragrances: Gerresheimer displays the glasses
How a trendy twin-fragrance concept strides confidently out on its own
Gin Tonic creates the desire for more: in addition to the fashion brands casual and laid-back outfits, MÄURER & WIRTZ now launches a twin fragrance for Her and Him. With its twin flacons – inspired by and stylishly mimicking a long-drink glass – Gerresheimer adds titillating refreshment to its presentation at Cosmoprof/Cosmopack (Hall 19, Stand C/41-D/42).
When fashion moves into the world of fragrance, the flacon almost as a matter of course represents a piece of lifestyle. Gin Tonic Fragrances therefore serves up its fragrant long drinks in a light-hearted mood with a strong shot of joie de vivre: the glasses make a fresh and carefree impression like the atmosphere at a bubbly party, totally uncomplicated, and therefore all the more sparkling. “The design speaks to its defined target groups not just generally on an emotional wavelength however – it also directly translates the name of the brand, and in a very original way,” says Burkhard Lingenberg, Marketing and Communication Director for the Gerres¬heimer Group.
It is highly original in itself that a normal, widely-used drinking glass shape inspires the flacons – a really surprising design element in the world of perfumes, which tends to give this glass category a very wide birth. Gin Tonic Fragrances certainly steps confidently out on its own here. Like the thirst-quenching model, the special variant for fine fragrances has an almost cylindrical basic shape, which modulates into four extensive angularly concaved surfaces, descending to a square base. From here the uptake tube rises through the fragrance like a drinking straw, passes through a mirror-smooth glass lid at the top and finally disappears into the spray head. Here, instead of a closure cap, a snap-action lock arm crowns the flacon with another clever detail.
Fresh blue sets the colour code for the masculine variant – with a rosy violet for the feminine variant – concentrated in each case in the wrap-round collar and as a transparent breath on the glass. The Gin Tonic signal colour, reflected in organic screen printing on the flacon, additionally provides an alluring colour mix for Her and Him. In keeping with the theme, a surrounding line reminiscent of the measure mark on a long drink glass appears in radiant orange above the Gin Tonic’ logo bubbling up perpendicularly.