Packaging
New recipe Rillettes have a lid makeover
Wednesday 02. April 2008 - RPC Tedeco Gizeh Troyes has supplied Luisser Bordeau Chesnel, Frances leading manufacturer of Rillettes, with new pre-printed lids for its latest recipe range.
Luisser Bordeau Chesnel is a market-leading manufacturer of Rillettes, a product similar to pâté. The company has recently extended its traditional pork-based range and now offer recipes such as chicken Provencal, duck â lorange and roasted goose casserole.
To reinforce the quality image of the range the product is packed in an in-mould labelled (IML) container. It was important that the quality of the lid should be in line with the IML pot, and RPC Tedeco Gizeh Troyes was selected to develop and supply a range of pre-printed and laminated lids. The laminated finish allows the lids to achieve a soft touch identical to IML giving the product a premium look and feel, which in turn reinforces the ranges on-shelf appeal.
“We are extremely pleased with the lids supplied by RPC,” comments Mr Felbar, Development Manager of Luisser Bordeau Chesnel. “The pre-printed lamination works effectively with the IML containers giving the packaging uniformity, which increases the overall brand impact.”