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Call for entries: 2008 Sappi Print Media Efficiency Award
Monday 31. March 2008 - Sappi, the global producer of coated fine paper for the communications industry, is calling on advertising agencies to submit European campaigns that demonstrate effective use of print advertising for its 2008 Sappi Print Media Efficiency Award. The award is part of Sappi's 'Life with Print' initiative which is committed to bringing the most efficient advertising practices to corporate brand owners and agencies.
The Sappi Print Media Efficiency Award is presented as a Special Award within the EACA (European Association of Communications Agencies) Euro-Effies, which recognise effective European cross-border communications. Widely regarded as the gold standard in commercial communications effectiveness, the Euro-Effies are open to all agencies (whether members of EACA or not) for campaigns running in two or more European markets during 2007. For the Sappi Print Media Efficiency Award, the campaign must also have allocated at least 40% of its media budget to print advertising.
The closing date for entries for both awards is 15h00 on Tuesday, 8 April 2008, with the winners being announced at the Euro-Effies Awards Gala in Brussels on 17 September. Further details and entry forms are available at: www.euro-effie.com.
Car manufacturer Audi and agency kempertrautmann won the 2007 Sappi Print Media Efficiency Award for their integrated communications campaign to introduce the Audi Q7 into the German, Italian and Spanish markets. The campaign also won the gold Euro-Effie in the automotive category.
Sappi is the worlds leading producer of coated fine paper. Its brands include Magno, HannoArt, Tempo, Quatro and Royal graphic papers, as well as Algro, Leine and Parade speciality labelling and packaging papers and boards. Customers in more than 100 countries worldwide specify these for the highest quality publishing, promotional and packaging applications. The papers are produced in mills accredited with ISO 9001, ISO 14001 and EMAS certification and Sappi is the first paper company in Europe to hold chain-of-custody certification for its entire European operations under both the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC) schemes.