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AdMission Partners with Builder Homesite, Inc. (BHI) to Provide Online Rich Media Display Ads for U.S. Home Builders
Friday 28. March 2008 - AdMission Corporation, an online display advertising technology company, today announced that Builder Homesite, Inc. (BHI), a consortium of 36 of the nation's largest home builders, has partnered with AdMission to create a customized dynamic advertising platform.
The solution will feature BHI’s new homes listing data, combined with AdMission’s targeted, dynamically customized, branded ad templates, and will be made available to more than 400 U.S. home builders.
Prior to finalizing the AdMission-powered solution, BHI conducted an 8- week pilot advertising program on www.newhomesource.com, the Company’s flagship consumer-facing online portal for new homes. Early AdMission ad campaign participants experienced ad click-through performance that was more than double that of standard display advertising run concurrently on the site. The new ad platform is being rolled out to consortium members immediately.
“Pulte Homes’ Orlando division began running the AdMission banner ads on NewHomeSource.com a couple of months ago, and we are also running four other promotional banner ads at the same time,” said Kristin Vuckovic, marketing manager for Pulte Homes’ Orlando division. “We get a very good click-through rate with our creative on NewHomeSource.com, but we were thrilled to find a click-through rate that is four times better as a result of using the AdMission style of ads.”
“We have been very impressed with the results of the AdMission creative,” said Tim Costello, CEO of BHI. “Even compared to some of the best creative campaigns run on New Home Source, we have seen a huge increase. As we expand the program to include our builder ad placements in Yahoo! Real Estate and Trulia, we expect home builders to greatly expand their use of this type of creative unit. It makes display advertising perform at levels close to pay- per-click while generating brand value.”
“This is a valuable use of BHI’s new homes listing data,” said Sarah Pate, president and CEO of AdMission Corporation. “We’re pleased to be able to bring the same database-driven, dynamic ad creation to home builders that we have been able to establish for auto dealers. We look forward to helping BHI grow their solution into the preeminent advertising platform for home builders throughout the nation.”