Prepress

WoodWing Replaces QPS at Bonnier Corporation

Wednesday 26. March 2008 - One of the largest magazine publishers in the United States has begun replacing its QPS installations with WoodWing's industry-leading Smart Connection Enterprise editorial solution.

Bonnier Corporation is a multimedia company that publishes more than 40 special-interest magazines. Two of the company’s best-known titles, Parenting and Babytalk, are making the switch from QPS to Smart Connection Enterprise, and officials at Bonnier Corp. say it’s been a seamless process.

“The transition from QPS to Smart Connection Enterprise has gone very smoothly,” said Mark Poulalion, the Publishing Systems Integrator at Bonnier Corp. “The support from WoodWing has been outstanding, and the ease in set-up far exceeded our expectations. I look forward to the future installations.”

Parenting, with about 28 users, was the first Bonnier Corp. publication to install Smart Connection Enterprise and will be followed by Babytalk, with 15 users. Parenting is the nation’s premier magazine for mothers, with a paid circulation that tops 2.1 million. Babytalk, meanwhile, is the nation’s oldest baby magazine, with a tradition dating back to 1935. It has a circulation of about 2 million.

“These are some of the foremost publications in the world, with a rich tradition and a reputation for excellence,” said Brian Kruger, CEO of WoodWing USA, an expert in corporate workflow efficiency. “We’re pleased that the installation has gone so well, and we’re confident that Smart Connection Enterprise is going to provide Bonnier Corp. with significant improvements in their workflow.”