Inkjet & Digital Printing
HP Showcases Solutions and Successes at the International Direct Marketing Fair
Wednesday 19. March 2008 - HP today announced it will sponsor a seminar theatre at the International Direct Marketing Fair (IDMF), at Earls Court, London, from 29th April to 1st May.
The show, which is the largest direct marketing exhibition in the country, is designed to demonstrate how businesses can run successful marketing campaigns by increasing response rates, generating more leads and driving revenue, through the use of direct campaigning.
HP’s seminar theatre will feature three days of presentations and content from design agencies, end customers and print service providers (PSPs) detailing how the benefits of digital printing technology have influenced marketing strategies.
Speaking at HP’s seminar theatre will be representatives from McCann-Erickson Communications House, Pepper, Gyrogroup International, Exposure, Suzuki GB PLC, Lorien Unique and Oniya Shapira.
Topics to be discussed include:
Personalised direct mail
Transpromotional marketing
Web-to-print technology driving sales
Integrated marketing campaigns
In-depth case studies from leading agencies and brands.
“HP is committed to helping its customers increase their businesses and sustain growth in new markets,” said Simon Addinall, market development manager, HP Graphic Arts. “Sponsoring a seminar theatre at the IDMF is the perfect way to show PSPs, design agencies and their customers how the benefits of digital printing technology and personalisation can be used to capture business success.”
HP Indigo user and PSP, Oniya Shapira, specialists in the production of direct mail and transpromotional printing, will be speaking in the HP seminar theatre on the latest developments in transpromotional direct marketing.
“These events are vital to keep up-to-date with new trends and technology and help pioneer new methods for marketers such as personalisation and transpromotional marketing, which can generate a higher response rate and greater ROI than conventional campaigns,” said Ravit Speigel, vice president of marketing, Oniya Shapira. “We will demonstrate what can be achieved through strong relationships with HP Indigo and HP partner GMC software technology, combining our knowledge with specialist technology.”
As companies continue to feel the pressure of building strong corporate identities and compete in crowded marketplaces, the demand for innovative, targeted and personalised direct mail pieces has never been greater.
“Digital print, and the increased quality of printed items has helped us to run campaigns with a smaller volume but with higher personalisation,” said Thomas Wimmer, manager marketing solutions, Pepper GmbH. “For Pepper, as an agency dedicated to create proven impact on our clients’ marketing and sales, variable data printing (VDP) is a crucial and important part of streamlined and targeted communication. The results we have achieved – increased response and higher revenue – speak for themselves.”