Business News

Robert van Maasdijk Appointed to the Board of e-SMART Technologies, Inc.

Thursday 06. March 2008 - e-SMART(R)Technologies, Inc., (Pink Sheets: ESMT); and its parent company IVI Smart Technologies, Inc., ("e-SMART" or the "Company") is pleased to announce the appointment of Robert van Maasdijk to the Board of Directors of e-SMART(R).

Mr. van Maasdijk currently serves as the Chairman of Mulier Capital Ltd., a company active in Private Banking and Asset Management. Since early 2007 Mr. Maasdijk also has served as Chairman of SulphCo, Inc., which specializes in sonocracking technologies employing high power ultrasound to desulfurize and hydrogenate crude oil and other oil-related products.

In 1998 Mr. Maasdijk founded Attica Alternative Investments Ltd., and was Chairman and CEO until the company’s sale to Sal. Oppenheim Private Bank in 2006. During his nearly forty-year career, Mr. Maasdijk has held numerous executive positions, including Managing Director and CEO of Lombard Odier Investment Portfolio Management Ltd, one of the oldest and largest private banks in Switzerland; CEO of the investment management company, Ivory and Sime and he also held management and research positions with Banque Lambert, Pierson Heldring Pierson and Burham and Company.

Mary Grace, CEO of e-SMART(R) said, “We are so pleased that Robert has agreed to join our Board. His impressive banking and financial background will be invaluable as we move forward with our very aggressive schedule.”

In commenting on becoming a director of the Company, Mr. Maasdijk said, “I’m delighted to be joining e-SMART(R) and look forward to the challenges ahead and taking an active role in taking the Company to the next level.”