Business News
Gilah Press + Design Announces New Retail Presence in Anthropologie Stores
Friday 22. February 2008 - Baltimore-Based Letterpress and Design Boutique Unveils Customized Line of Postcards for Anthropologie Stores Nationwide
Today, Gilah Press + Design announced a new relationship with Anthropologie, the national retailer of women’s apparel fashions and accessories. Approximately 90 percent of Anthropologie stores are now carrying a unique set of ten postcards from Gilah Press + Design, which has been customized for the chain.
“This is a very exciting relationship for Gilah Press,” noted Kat Feuerstein, owner of Gilah Press + Design. “We have long thought that our style of design was in line with that of the Anthropologie shopper, and we are thrilled for an opportunity to align with such a well-known and well-regarded brand in the retail industry.”
Based in Baltimore, MD, Gilah Press + Design focuses on letterpress production and boasts unique and personalized designs for its clientele. Owner Kat Feuerstein, in collaboration with the design department at Anthropologie, customized the color and paper stock of the postcard sets specifically for Anthropologie.
Each set of ten postcards comes in a muslin sachet and is hand pressed using Gilah Press + Design’s 1884 Chandler and Price platen letterpress, giving each note set a rich, handmade look and feel that cannot be achieved by using modern printing techniques. The postcards are now being carried in 85 Anthropologie stores across the country; they became available for purchase at participating locations during the week of February 11th. Each set will retail for $14.00.
Anthropologie tailors its merchandise to sophisticated and contemporary women aged 30 to 45 who, for the most part, are focused on family, home and career. The unique and eclectic product assortment includes women’s casual apparel and accessories, home furnishings and a diverse array of gifts and decorative items. Anthropologie currently operates more than 100 stores in the United States, as well as the anthropologie.com website and the Anthropologie catalog. The company is owned by Urban Outfitters.
Since its founding in 2003, Gilah Press + Design has been featured in Food & Wine Magazine, Print Magazine, Lucky Magazine, The Wall Street Journal and The Washington Post, to name a few. Portions of the Gilah Press line are also carried in retail stores internationally.