Prepress
HP Unveils Network Software to Help Telecoms Build Customer Loyalty with Personalized Services
Thursday 07. February 2008 - Hutchison 3G Austria selects HP OpenCall HLR to support mobile customers
HP today announced two software solutions that help telecom operators harness customer information to deliver personalized services that promote customer loyalty and lead to increased revenue.
The company also announced that rapidly growing European operator, Hutchison 3G Austria, has successfully deployed the HP OpenCall Home Location Register (HLR) to support all wireless users of its popular “3” brand of high-speed services. The implementation is expected to double customer capacity and cut costs.
HP OpenCall Profile Manager
Typically in a mobile network, there are multiple, disparate and often duplicated customer databases, each with a single facet of the overall customer profile. As a result, operators at any given moment have had a fragmented and inconsistent view of an individual customer. This makes managing existing services and deploying new ones more costly and time consuming.
HP OpenCall Profile Manager addresses this problem by providing operators with an efficient means to create a real-time, unified view of the customer. It federates previously isolated databases in real time, providing the means to ensure data consistency across the various “silos” traditionally associated with network elements or service applications. As a focal point for accessing and sharing subscriber data, the software also makes centralized service provisioning practical and cost effective.
With a unified customer profile across its application portfolio, an operator can more affordably deploy new personalized services based on a customers subscription, physical location, social communities and known preferences.
HP Service Governance Framework
As operators encourage thousands of non-telecom developers to create innovative services, they need rigorous governance to ensure that services adhere to network policies for management, security and control. The HP Service Governance Framework (SGF) addresses this need by ensuring that services, including those delivered via the web, comply with network policies.
The HP SGF builds on the service-oriented architecture (SOA) technologies of the HP Service Delivery Platform 2.0, which provides a single framework that enables operators to integrate telecom, web and enterprise resources into converged services.
In addition to comprehensive management capabilities, HP SGF offers a registration portal for third-party developers to integrate Web 2.0 services, a change of contracts facility between applications and services, and real-time policy enforcement.
By facilitating a large number of customer services securely and rapidly, the HP SGF contributes to the operator goal of building customer loyalty.
“Operators recognize the growing importance of customer loyalty – and this is playing to HPs strengths in transforming customer data into valuable business information,” said Sebastiano Tevarotto, vice president and general manager, Communications, Media and Entertainment, HP. “HP OpenCall software and the HP Service Delivery Platform are helping operators take advantage of their greatest asset – the network – to deliver innovative services that are going to excite customers and keep them loyal.”
Hutchison 3G Austria deploys HP OpenCall HLR
The HP OpenCall HLR functions as the foundation of a telecom operator’s customer data management infrastructure by linking individual information (identity, settings, status and authentication) with network routing information. This allows each customer to receive complete voice and data services while on the move.
Hutchison 3G Austrias high-speed services include voice; text messaging; multimedia content such as music, videos and mobile TV; and Internet access. With the HP OpenCall HLR, the company expects to be able to double customer capacity, ensure continuous network availability and add specific, cost-saving functionalities for core network resources.
“We selected HP because they brought a unique combination of mobile network expertise, products and an understanding of IT cost structure and flexibility,” said Jan Trionow, chief technical officer of Hutchison 3G Austria, a wholly-owned subsidiary of Hutchison Whampoa Limited in Hong Kong. “With the HP OpenCall HLR, H3G Austria can accommodate rapid growth and still support customers with reliable service and a steady flow of innovative, multimedia mobile services.”
The HP OpenCall HLR is currently deployed by 36 operators on five continents, managing subscriber databases for more than 220 million wireless subscribers.
HP at Mobile World Congress, Feb. 11-14, Barcelona, Spain
At the Mobile World Congress, HP will feature a wide range of HP and partner solutions for the network and service provider industry at its pavilion in Hall 8 in the Fira.
Also, at the Mobile World TV studio in Hall 7 (Stand #7C95), HP will host a discussion of industry trends by senior executives of two leading operators: Bharti Airtel on Monday, Feb. 11 at 5:15 p.m. CET, and Hutchison 3G Austria on Tuesday, Feb. 12 at 12:15 p.m. CET.