Packaging
DNP Develops New 3-Dimensional CG Hologram
Tuesday 22. January 2008 - Difficult to Counterfeit and Easy to Authenticate Adds to "Virtuagram," Lineup
Dai Nippon Printing Co., Ltd. (DNP) has developed a 3-Dimensional CG hologram, which in addition to acting as an aid against the counterfeiting of the hologram, itself, targets security uses by making it easy to judge the authenticity of the hologram. The company commenced marketing of the new hologram from January 16, 2008.
The newly developed hologram combines two DNP technologies; 3-Dimensional CG manufacturing technology to create 3-Dimensional objects with micro-text, and “Virtuagram Ver.2,*” technology, which produces holograms from high definition CG images. This latest hologram offers improved security and design features by making it possible to express a natural sense of depth with the 3-Dimensional objects compromised of micro text, by altering the angle of vision.
3-Dimensional objects comprised of micro-text are capable of expressing a natural sense of depth by altering the angle of vision
[Background]
Holograms are used for security purposes in a variety of areas, including as an anti-counterfeiting measure in cash vouchers, credit cards, ID documents and prominent brands, and to prevent the circulation of copycat goods. And in order to prevent the counterfeiting of the hologram, itself, in recent years we have seen a marked increase in the sophistication of hologram manufacturing technology, such as holograms which include photos and other high definition images, and full color holograms. Holograms are also used as an anti-counterfeiting measure in cash vouchers and merchandize, and we have also witnessed calls from clients and companies considering the introduction of holograms for a simple aid, such as a visual check or magnifying glass to allow for easy identification and checking of whether the hologram attached to the merchandize at the counter is genuine. DNP has risen to the challenge of these demands and has exploited its high level 3-Dimensional CG manufacturing technology to develop a hologram with high security and design features.
[Product Features]
The picture of the hologram appears, at first glance, to be a standard 3-Dimensional object, but when magnified under a magnifying glass, it is possible to confirm that the 3-Dimensional object is, in fact, comprised of micro-text. The depth of the 3-Dimensional object can also be altered by moving the angle of vision.
Take the example of a flower
This hologram contains a white flower, a blue and white checkered flower and an orange flower all created from 3-Dimensional CG. The white flower is a realistic picture, the blue and white checkered flower does not exist in the real world, and the petals of the orange flower are all formed by micro-text. By expressing combinations such as these on holograms, in addition to being able to judge authenticity, it is also possible to produce a hologram combining security and design features.
[Cost and Sales Targets]
The newly developed hologram will be sold in a label type format for approximately 5 yen per monochrome (or full color) label type piece on an 18mm x 18mm, 2 million unit lot basis.
DNP will market the hologram as an anti-counterfeiting measure for cash vouchers, including gift certificates and merchandise coupons, as well as credit cards, employee IDs and ID cards, along with brand protection uses, including automobile parts, precision components, OA supplies, cosmetics, apparel, accessories, domestic electric products, pharmaceuticals and software. We are aiming for sales of 3 billion yen over the next three years.
* VirtuagramVer.2
Existing holograms are made by manufacturing full scale models and photographing them with dedicated photo equipment. With Virtuagram Ver.2, in addition to Virtuagram functions which allow for the recording as hologram images of models created with CG, which have complicated configurations or in complicated positional relationships, it is also possible to achieve improved security and design features by attaching high definition images, including photos.
* Virtuagram is a registered trademark of Dai Nippon Printing Co., Ltd. in Japan and the USA.
* Product price, specification and service content listed in this news release are as of time of going to press. This data may change without notice. We apologize for any inconvenience.