Packaging
Magic across the stars
Thursday 17. January 2008 - RPC Bramlage-Wiko now offers a wide variety of design and decoration options - including the new Magic Soft standard dispensing head - to deliver effective branding alongside the proven dispensing technology of its Magic Star system across a range of personal care, cosmetic and pharmaceutical applications.
“Personal care markets have two fundamental requirements – consistency of function, but individuality in appearance,” comments Günter Pohlmann, Sales and Marketing Director of the RPC Bramlage-Wiko cluster. “The versatility of the Magic Star system ensures that customers can choose from a range of personalisation options whilst being assured of convenient, effective dispensing.”
The Magic Star dispenser is designed to ensure the controlled dosing and hygienic application of creams, gels and lotions across a range of viscosities. The ingenious and easy-to-use airless dispensing system provides the required amount of product in one measure, avoiding the inconvenience of multiple dispenses, while its unique design means it can continue to operate smoothly even if air is trapped in the container.
The Magic Star family has been selected by a number of top brands. In each case it has been personalised to specific product and branding requirements, thanks to the availability of a wide choice of options and specifications.
The standard Magic Star is offered in a range of container sizes from 50ml to 200ml and a choice of different materials, including PP and PET, to provide the best barrier properties for each product. The Magic Star can be specified with two standard dispensing heads, including the new Magic Soft variant, and custom designs are also possible.
For more unusual applications, RPC Bramlage-Wiko offers the Magic SL and Magic Oval variants. The Magic SL is RPC Bramlage-Wikos response to market requests for a slimline addition its renowned dispenser range. The slim design – only 35mm in diameter – makes it ideal for brands wishing to provide customers with a compact packaging option. Injection moulded in polypropylene, it is available in 30ml and 50ml sizes.
The pleasing shape of the Magic Oval offers comfortable handling for consumers and so complements the rounded Magic Star and slimline Magic SL to give customers another option for the dispensing of lotions, creams and gels. The Magic Oval comes as standard in 50ml, with the option to have 100 or 150 ml sizes if desired.
All three types can be further individualised to meet particular brand image and marketing objectives with extensive decoration options, such as silk screen, tampo and offset printing, hot stamping, labelling and sleeving.
More advanced customisation options are also available to adapt the Magic Stars dispensing technology into more unique pack types.