Inkjet & Digital Printing

CANON U.S.A. LAUNCHES “GENERATION GREEN” INITIATIVE

Tuesday 08. January 2008 - Consumers Benefit from Canon's Newest Generation of Environmentally-conscious, Energy-Efficient PIXMA, SELPHY and imageCLASS Printers

Canon U.S.A., Inc., a leader in imaging and office solutions, today announced an initiative that will combine the Company’s latest environmentally-conscious PIXMA, SELPHY and imageCLASS printer products and solutions under one corporate brand name: Generation Green. In addition, Canon offers a variety of solutions in its PIXMA, SELPHY and imageCLASS printer products that are integrated into this initiative such as paper saving technology, minimized product packaging, energy saving measures and the industry’s longest-running toner recycling program.

As part of its Generation Green campaign, Canon has also announced the availability of NatureStone product packaging in select ink packs. NatureStone uses biodegradable limestone packaging, which reduces the need for paper and other raw materials, resulting in a 45 percent reduction in natural energy, 65 percent reduction in petroleum-based plastics and 50 percent reduction in emissions that impact global warming.

Canon’s commitment to the environment and helping to make it more sustainable is an inherent part of the Company’s philosophy and subsequent product offerings. Generation Green is designed to provide partner companies, enterprise customers and consumers a way to identify and learn about the various green products and solutions Canon offers and in turn, can allow them to realize cost savings by being more energy efficient.

“Throughout our history, Canon has placed an enormous financial and human commitment to developing products that are environmentally friendly,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Generation Green unites these efforts, enabling partners and customers to easily identify products that are energy and environmentally efficient so that they may integrate them into their businesses and lives to help save money, increase efficiency and help reduce their impact on the environment.”

From partnering with the EPA’s ENERGY STAR
and SmartWay SM programs, to stone packaging and two-sided printing, Generation Green is divided into three product classification categories: Eco-Conscious, Eco-Standards and Eco-Friendly. Among the benefits of each category:

Eco-Conscious

Two-sided printing (duplexing) technology can reduce paper usage up to 50 percent
Compact product design and resized boxes improves shipping efficiency and can help to reduce CO2 emissions
NatureStone uses biodegradable stone packaging, reducing the need for paper or other raw materials
AIRSHELL Packaging material for toner cartridges uses air cushioning to help reduce product sizes, improve shipping efficiency and reduce CO2 emissions generated during transport by 23 percent to 49 percent.

Eco-Standards
All newest generation Canon PIXMA printers are ENERGY STAR qualified
All newest generation Canon PIXMA, SELPHY and imageCLASS printers continue to be RoHS compliant, eliminating the use of specific hazardous materials
In 2007, Canon received ISO 14001 certification which verifies that Canon operations from manufacturing to sales subsidiaries are continuously minimizing their negative impact on the environment

Eco-Friendly
First in the printing industry to create a toner cartridge recycling program Recycled Canon toner cartridges are 100 percent recovered with zero landfill waste
Power supply casings for current PIXMA printers are made from recycled plastics
All newest generation Canon PIXMA and imageCLASS printers’ user manuals are printed on 70 percent recycled paper